Global Brand Manager Provamel
il y a 5 jours
About the job
Wondering what your days will look like?
**Brand Communications**:
- You understand the communication landscape on a global scale and can translate key consumer insights into clear briefings to create cut through communication/advertising.
- You help ensure the effective implementation of the long term brand and communication strategy for the Provamel brand across markets, campaigns and platforms.
**Social media Management**
- you own the global strategic vision of our owned digital media and develop content for our website and our social content calendar together with your digital team and in close collaboration with local teams
- You implement this content, manage contacts with our creative agencies and the local marketing teams, without losing sight of timing & budget guidelines
**Campaign Management**:
- You support in the development & roll-out of global integrated B2C campaigns and support key initiatives for the brands on a variety of channels (above the line, below the line, experiential marketing) - together with the Global Head of Brand.
- You build strategic briefs linked to a concrete product launch, challenge and feedback on creative proposals from our agency partners and follow-up on delivery, making sure it is on brief, on time and within the agreed budgetary levels.
- You coordinate the involved -internal and external
- stakeholders from briefing and concept development to execution and production covering multiple markets and channels, in order to successfully implement integrated campaigns.
- You partner with our media and digital team, making sure content is platform-native and thumb stopping
**Stakeholder Management**:
- You are a true guardian of the brand and work closely with the global and local marketing teams to ensure that brand plans meet local market needs and business challenges.
- You advise the local digital, media and experience marketing and sales teams in the domain of marketing communication and integrated campaigns.
- You collaborate with the divisional marketing teams (Marketing Directors, Products Managers, etc.).
About you
To be able to achieve the above and be successful in this role we believe you need to...
- Hold a Master Degree in Marketing, Communication, Economics, etc. or equivalent through experience.
- Have a minimum 3 - 5 years of relevant working experience (brand equity, brand marketing and/or content creation experience) with a proven track record of developing and executing successful marketing plans.
- Have experience with audiovisual, digital content development (website, social media, etc) is a must. You are a digital native or have strong affinity with digital marketing.
- Know how to build strong brand assets from insights to asset production.
- Exposed to creating inspiring informative briefings for partners
- Be a strong communicator and an engaging collaborator. You are a creative and conceptual thinker and spot opportunities.
- Can be a true evangelizer of plant based; see ahead to help spot future possibilities.
- Have an eye for aesthetics and a creative mindset - as well as the ability to keep a pragmatic, business-and-consumer-oriented approach front of mind.
- Have a positive hands-on mentality
- Are a creative problem solver who gets energy from managing a wide variety of tasks and projects
- Have organizational management skills that prove an ability to work in a fast-paced environment, both independently and as part of a team
- Have an entrepreneurial mindset that is able to start from white pages and keep a pragmatic, business-and-consumer-oriented approach front of mind
- Fluent in English is a must. Any other languages - French, Dutch, etc. - are assets
- Strong powerpoint & excel skills are a plus.
About us
Working here you’ll need to enjoy a fast-pace, complexity and it can get a little challenging. But it’s packed with opportunities. You’ll work with some of the best-known brands in the world and we absolutely guarantee that you can just be yourself. Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world. **One Planet One Health BY YOU**.
We are proud to be an equal employer. We are convinced our differences make the difference and that an inclusive working environment will drive our growth as a business, as teams and as individuals. We will therefore consider **all** **applicants for employment* fostering an inclusive working culture that is accessible for all.
Did you know that as a B-Corp certified company, Danone meets the highest verified standards of social and environmental performance, transparency, and accountability?
We Offer
Our core values - Humanism, Openness, Proximity and Enthusiasm embody the way we aspire to behave in everything we do. If you are an energetic person who believes in these principles, then Danone is the right company for you Join our dynamic team and help us make our vision a reality by playin
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