Head of Go-to-market

Il y a 2 mois

Zaventem, Belgique Dstny Temps plein

Onze missie is om bedrijfscommunicatie zo makkelijk mogelijk te maken voor werknemers en klanten, vandaag én morgen. Zo bieden we KMO’s en grote bedrijven een modern all-in communicatieplatform voor telefonie, chat en video, maar ook geavanceerde connectiviteits
- en beveiligingsoplossingen. Vandaag zijn er in Europa reeds meer dan 3 miljoen gebruikers die met onze tools communiceren, samenwerken en uitstekende klantenservice bieden. Maar we staan niet stil, want onze markt blijft evolueren en Dstny groeit mee._
- Door onze duurzame groei zijn we voortdurend op zoek naar enthousiaste mensen om ons team te versterken_. Wat wij in de plaats aanbieden? _Een geweldige, vernieuwde werkplek, fantastische collega's, de mogelijkheid om vanuit huis te werken, diverse teambuildings en bedrijfsevents, fijne klanten... en nog veel meer._
- Klinkt dat als muziek in de oren? Lees dan verder en wie weet stap jij binnenkort aan boord bij jouw nieuwe Dstny-avontuur._

***

**About the role...**:
**Dstny is a premier European provider of cloud-based business communications solutions.** With more than 3,5 million users, Dstny simplifies communication for companies, partners, and service providers with products delivered as-a-service in various formats.Over the years, Dstny has been recognized as **one of the most innovative & fast-growing companies in their industry**, positioned to scale rapidly and gain further market share. The Dstny team has grown quickly through an aggressive buy and build strategy, backed by Seven2; one of the biggest venture capitalists in Europe.

Headquartered in Brussels (Belgium), Dstny has ca. 1000 employees in 7 European countries (Belgium, France, Netherlands, Sweden, Denmark, Germany and the UK) and a ca. €250 million annual revenue.

**As the Head of Go-to-Market, you will drive the go-to-market strategy, messaging, and positioning of Dstny’s products globally, ensuring the product’s market competitiveness and alignment with SME customer & partner needs.**

You will translate your thorough analysis of the market, competitive context and customer/partner needs into clear value propositions and lead the strategic process to bring them to market. You will collaborate closely with various internal teams such as product development, marketing, sales, and operations to ensure alignment and coordination on how we market and sell to our customers & partners.

Joining Dstny at this pivotal moment presents an unparalleled opportunity to immerse yourself in the transformation journey of a fast-growing, ambitious international technology group. As Head of Go-To-Market, you will not only be at the forefront of Dstny’s commercial and product strategy but also play a pivotal role in shaping the future of the dynamic Global Marketing team. You will build and oversee a talented team of (product) marketeers that will craft and implement data-driven value propositions tailored to serve Dstny’s seven entities throughout Europe.

This role requires real hands-on experience launching software-centric products in a B2B tech environment through both direct and indirect sales channels. You should possess a commercial mindset and be able drive strategic decision-making based on qualitative and quantitative insights from the market and customers/channel feedback.

**_ KEY RESPONSIBILITIES:_**- Own the overall go-to-market strategies for our SME segment:TAM, market share, competitive assessment by category
-Target audience definition and priorities, customer & partner needs
-Growth levers across offerings, GTM, geos
-oPricing & Packaging
-Marketing strategy
-Partner & Customer Value proposition and messaging
-oDirect & indirect channel enablement
Oversee the go-to-market workstream for strategic marketing projects such as product launches, flagship campaigns, and growth initiatives, ensuring differentiated value proposition, cross-functional alignment, and channel enablement.
- Drive market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
- Understand the competitive landscape and identify markets gaps to proactively identify business opportunities, with a focus on new revenue.
- Partner with product management, sales & marketing teams to develop product positioning and messaging that resonate with our target buyer personas.
- Collaborate with local marketing teams to translate strategy into execution tactics.
- Build and lead a growing team of (product) marketing leaders with a deep understanding of the segment and our offerings across all product categories.**What we're looking for in you...**:
- Proven experience (7+ years) in one or more of following disciplines in a B2B context: strategic marketing, value proposition design and implementation, go-to-market strategy, product marketing, product management.
- Proven track record of successfully launching and market complex software products.
- Highly pragmatic leader willing to drive both strategy

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