Campaign Marketing Executive
Il y a 4 mois
Who we are?
Silverfin is a cloud first solution that enables accountants to streamline significant parts of their workload and spend more time on value adding activities.
Silverfin solves a very real problem: it automates a large chunk of the repetitive tasks that people working in financial services spend their time on and improve communication with their customers.
Recognised as an industry leader, we have picked up many accolades, including in 2021 winning Deloitte Belgium’s Technology Fast 50 award for most sustainable growth - an award given to the company with the best percentage growth over the last four years.
Our headquarters is in Ghent Belgium, with teams in the Netherlands, Luxembourgand the UK. From all our offices and via our remote teams, we’re serving a strongly growing customer base, including the big 4, in 15 countries with 180+ colleagues. Since November 2023 we are proudly part of Visma - the European leader in mission-critical cloud software, enjoying the power of the Visma brand and resources whilst retaining business autonomy and go-to-market freedom.
At Silverfin, we're an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.
We're committed to elevating talent by creating an environment where we can all thrive together.
How would you support our success?
The Campaign Marketing Executive at Silverfin plays a crucial role in developing marketing campaigns that drive customer engagement and business growth across International markets. This position is integral to our marketing team, impacting our organisation's success by crafting campaigns that resonate with our target audience and boost conversions. Collaborating closely with internal departments and external partners, you will ensure cohesive and impactful marketing efforts.
**Your responsibilities**:
- Develop and execute targeted marketing journeys for various customer lifecycle stages, different propositions by International market and new feature launches.
- Develop compelling content in coordination with design teams for visual assets.
- Formulate recommendations for campaign improvement based on performance data.
**What would success look like?**:
- Consistently meeting campaign deadlines and ensuring smooth execution.
- Increase in customer engagement and retention rates.
- Higher conversion rates and lead generation through targeted digital campaigns.
- Regular performance reviews and adjustments to strategies for optimal outcomes.
**Experience and Qualifications**:
**Skills and knowledge**:
- Proficiency in marketing automation technology (Hubspot, Marketo, Eloqua, Salesforce, Zoom etc.)
- Analytical skills with attention to detail and a passion for spotting opportunities in data.
- Strong organisational and project management abilities
- Photoshop, Canva or similar would be an advantage
- Good written communication skills
**Attitude and personality-related traits**:
- Passion for educating B2B audiences on smart technology and mastering international preferences
- Proactive and self-motivated approach to work.
- Commitment to continuous learning and improvement.
- Creative thinker with an eye for design and content.
- Strong communicator with excellent collaborative skills.
- Detail-oriented and organised, with the ability to manage multiple tasks effectively.
**So What’s In It For You?**:
- The opportunity to help build a fast-paced and internationally growing Fintech Company, proudly part of Visma - the European leader in mission-critical cloud software
- Regular team activities during and after work
- Collaborate with a team of dedicated professionals, passionate about what they do, in a dynamic and evolving environment.
- Monthly Company-wide Wellbeing Days off (Reviewed Annually)
- Growth opportunities and personal training allowance
- Cool office spaces in Belgium (Ghent), UK (London - Old Street / Shoreditch), Netherlands and Luxembourg
- Fair salary package, lot’s of flexibility, and great additional benefits
- Endless supply of excellent coffee, snacks, fresh fruits anddrinks to finish the week
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