Brand Activation Executive
il y a 9 heures
**Description de la fonction**
Le Brand Activation Executive fait partie de l’équipe Trade Marketing BNFL, plus particulièrement pour nos marques de bières spéciales et le portfolio Beyond Beer. Il/elle est responsable pour la traduction correcte de la stratégie marketing dans les activations et le matériel destinés aux consommateurs, dans les canaux de distribution on
- et off-trade. Il/elle contribue activement à la croissance du portefeuille du future.
**Tâches**
Le Brand Activation Executive est responsable de:
- Stakeholder management entre les équipes de vente et marketing.
- Sauvegarde l'exécution premium dans les canaux commerciaux
- Développe l’aperçu des marques et des canaux, ainsi que le plan d'action de BNFL pour les marques.
- Développe le plan opérationnel pour les marques
- Développe, évalue et contrôle les activations, les promotions et le matériel pour les points de vente conformément à la stratégie de la marque.
- Assure la liaison avec nos partenaires dans le segment "Beyond Beer".
**Profil**:
- 3/5 ans d’études commerciales en enseignement supérieur
- Au moins 3 ans d'expérience
- Expérience vente et/ou marketing
- Pro-actif et orienté résultats
- Expérience en Project Management
- Communicatif
- Influent
- Team player
- Trilingue (NL, FR, ENG)
-
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