Portfolio Marketing Manager

il y a 20 heures

Anderlecht, Belgique Unilever Temps plein

**Business context and main purpose of the job**:
Do you have a strong background and experience in Marketing? Do you have a passion for Food? Have you ever wanted to run your own business within a big organization? Do you get energized by defining strategic growth plans and a pro in project management, then this is your chance

As a Portfolio Marketing Manager you will be responsible for translating the current and future chef needs into a strategic portfolio plan, manage the total portfolio through simplification, launch and relaunch projects from product development till product/brand communication. You will be responsible to:

- Drive Business Growth Targets for categories and brands
- Build/Manage portfolio positioning & sustainable growth strategy
- Manage simplification, launch and relaunch projects (link local / global)
- Provide Brand or category content to support launches
- Collect & analyse customer & market insights
- Train sales force on product knowledge through culinary trainings / selling stories
**Main purpose of the job**:
We are now looking for a Portfolio Marketing Manager to strengthen our marketing team in Belgium, based in Brussels. You will be responsible for the total UFS BE portfolio, coaching a junior Portfolio Marketeer. Your main interactions will be with the local team (multiple disciplines) and the Global marketing team on portfolio innovations and renovations.

Content of the role:

- Manage the mix of the current portfolio for Belgium
- Lead mix development for innovations and renovations for Belgium (from market insights to the effective launch/relaunch of a product)
- Drive growth for Belgium through perfect execution of portfolio related activities of the Integrated Business Plan (IBP)
- Main interface between Belgium and the Global team
**Main accountabilities**:
**General**:

- Own Portfolio part of the IBP from development till execution
- Develop Strategic portfolio funnel (Short & long term)
- Local category knowledge and understanding (competition / operator needs & usage / )
- Analyse category performance and define & implement corrective actions
- Drive portfolio projects with the relevant local teams
**Portfolio marketing**:

- Local portfolio management, 7 P’s
- Lead mix development for innovations and renovations
- Local input for category strategy
- Strategic pricing: implement and track pricing in market and take corrective actions as appropriate.
- Perfect execution of portfolio data in systems (pricing, naming, hero images)
- Trouble shooting
- Passion to help the operators (the chefs) to love what they do
- Manage portfolio and category marketing routine tasks.
**Develop young talent**:

- Coach a junior portfolio marketeer into a portfolio manager giving right projects and a good balance between trust and guidance
**Who are you?**
**Special Skills or Knowledge**:

- 5+ years of marketing experience
- Portfolio management (Strategic planning, Business cases building, launches, simplification execution, strategic pricing)
- Food industry Business Acumen
- Experience with working in a multinational
- Operational Execution excellence.
- Analytical thinking
- Project management
- Problem solving behaviour, growth mindset
- Mix development
- Category / Brand communication (digital foundation)
- Operator and chef intimacy
- Stakeholder management
**Leadership behaviours**:

- Customer focus
- Accountability and responsibility
- Team Alignment
- Growth Mindset
- Talent builder
**EXCITED ABOUT THE ROLE?

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