Market Development Manager Microbeads, Care
Il y a 2 mois
**Remote in Europe, preferably in Belgium, The Netherlands, Germany or Switzerland**:
**Care Chemicals**:
**The role**:
**Responsibilities**
- Responsible for developing a pipeline of opportunities for the market segment plan
- Drives market assessment by collecting market and customer insights to define growth opportunities or identify market gaps.
- Define and drive the go to market execution for the market segment plan(s). Ensures relevant marketing mix is defined and identifies customer targets to position relevant offers.
- Develop and prioritize strategic opportunities
- Responsible for defining offers that match unmet needs to current and future Eastman product lines.
- Responsible for opportunity/leads management for all growth opportunities for the assigned segment(s).
- Deliver, capture, and maintain value
- Drives stakeholder buy in for each of the stages of the full marketing process.
- Responsible for developing value propositions for identified growth opportunities at a customer or segment level and working with customer partners to demonstrate and document the customer value.
- Responsible for value pricing of offers for the market segment(s).
- Support marketing campaigns and leads development for growth initiatives in partnership with marketing communication managers.
**Qualifications**:
- MBA, Marketing degree OR Technical education (Bachelor’s degree in science or engineering) with executive education or career experience in marketing.
- Minimum of 7 years B2B experience preferably in the Chemical Industry.
- Experience in executing marketing strategies or plans.
- Proven track record in driving results without direct authority.
- Strong marketing capabilities and practical knowledge of a range of marketing excellence tools.
- Experience in quantified value proposition development and value pricing.
Eastman is committed to creating a powerfully diverse workforce and a broadly inclusive workplace, where everyone can contribute to their fullest potential each day
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