Marketing Director

Il y a 6 mois

Gent, Belgique Factry Temps plein

Help us level up our marketing game as Marketing Director.

**Who we are**:
Located in the heart of Ghent, Factry stands out as a leading software company, with a sharp focus on creating industrial software such as FactryOS and Factry Historian. Our dedicated team of 17 professionals is engaged daily in developing innovative solutions that are essential for managing and optimizing our clients’ industrial processes. Driven by a vision to excel not only locally but also internationally, Factry is committed to significant growth in the coming years.

**Who we’re looking for**:
We are looking for a Marketing Director that will create and execute on the strategy for increasing brand awareness, demand generation and growth.

**As a Marketing Director, you will**:

- Develop and implement a comprehensive marketing strategy in line with Factry’s ambitions.
- Manage the marketing budget and track ROI for marketing activities.
- Evaluate your targets and ensure a constant flow of quality leads.
- Track LTV, ARR, MQLs, conversion rates on a regular basis using CRM.
- Establish and maintain relationships with industry influencers and partners.
- Guard and promote the Factry brand identity through all channels.
- Perform in-house competitor, and customer analyses to shape new initiatives.
- Continuously test and optimize the existing marketing tactics.
- Implement and expand our Marketing Automation.
- Manage our partnership with a copywriter, a PR agency and other freelancers/agencies.
- Streamline all communication in line with our brand strategy.

In the first year at Factry, you are prepared to get down to business and operationally help with implementing the strategy you created, while building a team to do the heavy lifting.

**About you**:

- You have a minimum of 3 years of experience in a marketing leadership role in B2B SaaS.
- You’re a strategic thinker, (are willing to) understand our market dynamics, and you don’t mind getting your hands dirty.
- You can establish, measure, interpret and report on KPIs. You are driven by results.
- You have a growth marketing mindset: experimentation and data-driven decision making are your thing. We’re all about data anyway.
- You know your way in the marketing tool landscape and set them up on a basic level. We always have developers to do the hard coding when needed.
- You’re insightful, pragmatic, and imaginative.
- You’re fluent in English, both verbal and written.

**So what do you get?**:

- A dynamic _work_ environment with plenty of room for your ideas. Have a look at our company culture.
- Competitive salary depending on your experience, incl.:

- 20 + 6 days of paid leave
- Meal vouchers
- Hospitalization insurance
- Group insurance
- The opportunity for personal growth and development of new skills.
- A healthy _work_ / life balance adapted to your needs. A healthy dose of _remote_ _work_ is part of the culture.

**YES That’s me Now what?**:

- A little about you & why you’d be a good fit for the role
- Your prior experience with product marketing and demand generation

Tip: Use Loom, or Vimeo Record for the video and please keep it under 3 minutes.
- **One more thing **:

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