Director Insights, Loyalty

il y a 3 semaines


Brussels, Belgique Recurv Temps plein

Als we spreken over de retailsector dan vormt **Carrefour** hier een belangrijk onderdeel van. Carrefour behoort namelijk tot de **top 10** wereldwijd en telt op dit moment **meer dan 14000** winkels internationaal. Wat maakt deze Franse food retailer zo interessant?

De focus op **Customer Experience**.

De wil om haar klanten zo goed mogelijk te leren kennen en maximaal op hun noden in te spelen is meer dan ooit cruciaal voor het Carrefour van de toekomst.

Om hierin te kunnen volharden, zijn we op zoek naar dé **Director Insights, Loyalty & CRM **die het Belgische management team bij Carrefour komt versterken.

**Over de job**:

- Alle** vrijheid** en groot **mandaat** om je **visie en strategie** omtrent het toenemend belang van **Loyalty, CRM en Big Data **uit te zetten en uit te voeren.
- Het verder **digitaliseren, innoveren en optimaliseren** van Carrefour Loyalty Program, - dat, met > 60% van de Belgische gezinnen, het oudste loyalty programma in België vormt
- Als **hoger kaderlid** stem je rechtstreeks af met de board members en C level
- Naast de forse strategische inhoud heeft de rol ook een transversaal karakter met oa. volgende speerpunten:

- ** People managemen**t & Leadership àje inspireert je team met je visie/leiderschap en streeft naar een maximale ontwikkeling en inzetbaarheid van elk teamlid (15 fte)
- ** Operational Excellence** àondersteund door Business Analysten en Process Experts **challenge je de status quo** en ga je voor continous improvement
- ** Project Management **à je neemt End to End **ownership** over je high level ideeën door ze projectmatig te implementeren**Over jou**:

- Je gelooft sterk in de impact van Customer (& company) Data, CRM & Loyalty als future enablers binnen de Retail markt
- Je senioriteit stelt je in staat hiervoor voldoende strategisch en conceptueel een **visie te ontwikkelen** alsook deze te** implementeren**:

- Je ziet jezelf op de doorsnede **Data - People - Digital** binnen een **B2C retail** context
- Je hebt een goede kennis van Nederlands, Frans en Engels
- Je beweegt je vlot doorheen een corporate structuur waar je **rapport** weet op te bouwen met zowel **senior management, teamleden als externe partijen**

**Waarom voor jou**:

- ** BIG DATA, BIG IMPACT?**:

- ** Ruimte en vrijheid** bij een internationale speler om nationale impact te creëren
- Recente **nieuwe samenstelling van de board met een nieuwe CEO** (sinds augustus 22) challengen de status quo en zijn een katalysator voor verandering
- Loyalty, CRM en Big Data staan hoog op de Carrefour Strategy agenda. Je visie en missie hebben dus **maximale kans van slagen**:

- Denk**:Exposure, Priority, Impact, Result**:

- Om je doelstellingen te behalen krijg je ook een **stevig budget** toegewezen van +35 mio EUR
- Grote** Belgische autonomie**:

- Tech stacks worden in Belgiê gekozen
- Decision making in België
- Dominante maturiteit en domeinexpertise inzake marketing vanuit België
- Het aanwezige Carrefour Loyalty Programma is het oudste in België en heeft een ontzettend **groot (nog niet volledig benut) potentieel **= quick wins, onmiddellijke impact vs lange termijn goals
- Je efforts en toegevoegde waarde worden** zeer competitief verloond**

We kunnen nog lang doorgaan over deze unieke rol bij Carrefour maar bovenstaande info zou je voldoende moeten triggeren. Indien het geval, kijken we erg uit naar een kennismaking met jou om alles in detail door te nemen.


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