Head of Marketing B2B
Il y a 2 mois
**About us**
InvestSuite is a fast-growing global B2B embedded InvestTech provider. We help financial institutions realise their digital wealth transformation journey and create the most delightful investing experiences for their customers. We have 15 nationalities building our "international DNA" and clients on 4 continents. We are a place where bankers, creative designers, imagineers, mathematicians, computer & behavioral scientists meet. We are builders and growers, obsessed with innovation and the construction of exciting products that benefit our clients’ clients. We are excited to work at the crossroads of investing, economics, deep science (AI & machine learning), finance, design and the digital world. Can there be anything more challenging?
**Who are we looking for**
InvestSuite is seeking a dynamic, hands-on, and metrics-driven Head of Marketing to lead our B2B marketing efforts. Reporting directly to the CEO and collaborating closely with the Chief Digital Officer (CDO) as well as with the Sales and Product teams, you will be a key player in driving the company’s revenue growth through enhancing our inbound lead generation, content marketing and branding initiatives. You will also oversee the development and optimization of our SEO/SEA strategies and website performance to enhance our digital presence and engagement.
**Main responsibilities**
- Demand generation/Inbound Lead Generation:
- Take ownership of inbound marketing as a critical revenue driver for InvestSuite.
- Develop and execute strategies to generate high-quality leads and drive business growth.
- PR and Branding with a focus on social media marketing:
- Lead the company’s public relations and branding efforts, establishing InvestSuite as a thought leader in the industry.
- Craft compelling narratives and campaigns that resonate with our target audience.
- Digital Marketing and Website Optimization:
- Set up and manage SEO/SEA campaigns to maximize visibility and traffic.
- Oversee website development and optimization to ensure it serves as a high-converting channel for leads.
- Content marketing:
- Work closely with product managers to source and develop high-quality content aligned with customer needs and market trends.
- Ensure all content reflects the company’s value proposition and drives engagement.
- Strategic Leadership:
- Cooperate with the leadership team, Sales and Product to develop/enhance/change/improve the Sales and Marketing strategy/approach as well as develop concrete Go To Market plans for each product and region.
- Define and execute a clear marketing vision and strategy, aligned with company objectives.
- Develop and manage a practical Marketing Calendar to coordinate campaigns, product launches, and other key initiatives.
**_ The focus is on Demand Generation_** rather than ‘traditional corporate marketing’.
**Target profile & traits**
- Highly driven and committed with a Growth mindset
- Metrics driven and analytical mindset
- Keen eye for ‘design’ and ‘aesthetics’
- Solution-minded - you avoid politics & find effective ways to get the job done
- Direct and open - you are always willing to share and speak your mind
- Smart and creative - you find creative ways to get things done & accomplish goals
- Customer centric - you seek to delight customers/users with all your work
- Quality-minded - you deliver top quality & expect the same from others
- Naturally curious - you crave new knowledge & best practices about your field
**Required skills & experience**
- Experience and Background:
- Relevant B2B marketing experience and/or direct involvement in the growth strategy of a tech scale-up
- Exposure to/experience with ‘demand generation’.
- Proven track record of delivering measurable results in a growth company.
- Experience/exposure to outbound sales.
- Skills and Expertise:
- Ability to formulate and implement a B2B marketing vision and strategy.
- Ability to set up a Marketing and Sales Go To Market strategy, and the ability to set up the required processes, structure and reporting.
- Expertise in SEO/SEA strategies, website management, and optimization.
- Familiarity with relevant sales and marketing software tools.
- Design and copywriting skills are a strong plus.
- Attributes:
- Strategic thinker with a results-oriented and hands-on mindset.
- Collaborative leader capable of working across teams to achieve objectives.
**Our offer**
Be part of a growing team of interdisciplinary experts in fields such as: math, software engineering, AI, data science, design and UX. Join us and enjoy:
- An international environment: We have office in Leuven and are present in many countries in EU but also other continents.
- Attractive remuneration: We offer a competitive salary and benefits package.
- Self-development: We actively encourage you to join conferences and trainings to improve your knowledge and widen your network.
- Equal opportunity: All qualified applicants will receive
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