Product Marketing Manager
Il y a 5 mois
**Summary**
**Responsibilities**
- Plan and execute product launches, working cross-functionally to bring new products and capabilities to market.
- Leverage product led growth (PLG) strategies to drive customer engagement and growth.
- Develop a deep understanding of market problems and be able to communicate how our products address them in a value-based, benefit-oriented manner.
- Work with the extended GTM team to create messaging and content required for demand generation and awareness campaigns.
- Develop sales collateral focused on the different stages of the buyer's journey including sales plays and content to support customer
- and industry-focused campaigns.
- Collaborate with Product Management to drive product awareness and adoption.
- Effectively communicate internally-relevant insights and key takeaways of industry news, events, analyst reports and engage with the developer and security community via social media.
- Develop deep knowledge of buyer personas
- Support PR and AR initiatives to increase awareness among our target audiences
**Profile**
- 3+ years of experience in a PMM, content marketing, or similar B2B technology marketing role.
- Experience in B2B SaaS security software and/or developer-centric product marketing.
- Proven track record of product launches, supporting sales teams and partnering with product teams.
- Analytical mind with a focus on measuring quantifiable results to assess progress and further improve.
- Excellent written and verbal communication skills
- Self-driven and innovative thinker that is able to thrive in a fast moving and changing environment.
- Bachelor degree or equivalent experience in Engineering, Computer Science or Marketing
**What Guardsquare offers you**
- A full time job with a competitive salary package
- You are provided with the tools & flexibility to develop yourself successfully
- An international environment where you will interact with motivated & open colleagues with different backgrounds
- A workplace where you can share and implement your ideas
- A hybrid work policy, which helps guarantee an excellent work-life balance
You will be part of a **dynamic **team that strives for excellence and focuses on continuous education and enhancement in skills. We **encourage & empower** our **trusted colleague**s to share their opinions, actively collaborate, and continue to learn and grow.
**So, what are you waiting for? Join us**
**About Guardsquare**
Guardsquare is based in Leuven (Belgium) with offices in Gent (Belgium), Boston (USA) and Munich (Germany).
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