Product Marketing Manager

il y a 1 semaine

Leuven, Belgique Tomra Temps plein

**Company Description**
TOMRA Food is a multinational organisation and a leading provider of sensor-based sorting, peeling and integrated post-harvest solution for the food industries. Transforming global food production to maximise food safety and minimise food loss by making sure **Every Resource Counts**, has been our strength for over 50 years.

At TOMRA, we want people to **innovate**, show **passion** in their work and be **responsible**. We encourage the freedom to innovate and take risks that result in breakthroughs that challenge the status quo. We value passion that focuses and commits to meeting success. We believe in a responsible and safe mindset that takes care of our customers, products, and fellow employees.

**Join the resource revolution**

The Product Marketing Manager is responsible for developing and executing comprehensive external marketing strategies, including creating differentiated product narratives, creating sales enablement materials & promotional campaigns to optimize new product introductions, and maximize the value of products and solutions throughout their lifecycle.

Main Responsabilities
- ** Product Positioning and Messaging**: Develop compelling and differentiated product narratives that resonate with target audiences across different regions.
- ** Sales Enablement**: Create sales enablement materials such as brochures, presentations, and cheat sheets to empower the sales team to effectively communicate the product's value proposition.
- ** Promotional Campaigns**: Design and implement marketing campaigns to promote the product, drive customer engagement, and increase conversion rates.
- ** Competitive Analysis**: Regularly analyze competitors' products, marketing strategies, and market presence to identify opportunities and threats.
- ** Cross-Functional Collaboration**: Work closely with product development, sales, and customer support teams to align marketing strategies with business goals.
- ** Market Research**: Conduct thorough market research to understand customer needs, preferences, and buying behavior.
- ** Content Creation**: Craft high-quality content that highlights the product’s features, benefits, and use cases, tailored for different stages of the customer journey.
- ** Global Market Adaptation**: Support regional marketing teams in adapting marketing strategies and content to cater to diverse global markets, considering cultural nuances and local regulations.
- ** Performance Analysis**: Evaluate the effectiveness of marketing campaigns using KPIs and metrics, and adjust strategies as needed for optimal results.
- ** Industry Trends**: Stay updated with the latest trends and best practices in product marketing and the technical domain of the product.

**Qualifications**
To be successful in this role, you should possess the following qualifications:

- ** Experience and Skills**:

- Proven track record in product marketing, with 5-7 years focusing on technical products.
- Demonstrated success in international product marketing.
- Strong portfolio showcasing clear communication of technical concepts.
- Experience in designing and executing successful promotional campaigns.
- ** Education and Language**:

- Bachelor’s or Master’s degree in marketing, business, or related field.
- Fluency in written and spoken English; additional languages a plus.
- ** Analytical and Strategic Abilities**:

- Strong analytical skills for data-driven decision-making.
- Ability to develop long-term marketing strategies aligned with business objectives.
- ** Project Management and Collaboration**:

- Excellent project management skills, handling multiple projects simultaneously.
- Effective collaboration with cross-functional teams, including product management and sales.
- ** Additional Qualifications**:

- Global marketing organization experience/qualification.
- Demonstrated self-learning and development.
- Interest in and utilization of new technologies, like AI.
- Self-motivated, hands-on approach.
- Customer service mindset.

**Additional Information** What we offer**:
You will have long-term career opportunities, with a globally world-class company and the following:

- Hybrid working principles.
- Health insurance.
- Pension program.
- 21 days annual leave, increasing by 1 day each year for the next 4 years until 25 days per annum.
- International working environment.
- Space and support to experiment with new technologies.
- Social events.
- Be part of a mission to transform how we all obtain, use, and reuse the planet’s resources to enable a world without waste.
- Inclusive company culture that values diversity, well-being, and strong camaraderie among our teammates.
- Global career opportunities with a proven record for promoting internally.
- Professional training and development: We are passionate about people and seeing them succeed.
- We love innovation, a collaborative environment where idea sharing and thinking creatively is encouraged.

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