Director, Media and Marketing Performance
il y a 2 semaines
**ABOUT US**:
Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future.
Across 63 offices in 38 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise, and insight to organizations tackling today’s urgent challenges in education, racial equity, social justice, economic development, and the environment. We earned a gold rating from EcoVadis, the leading platform for environmental, social, and ethical performance ratings for global supply chains, putting us in the top 2% of all companies. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry.
**WHO YOU’LL WORK WITH**:
FRWD is Bain & Company’s marketing acceleration capability, a 100+ community of expert practitioners who partner with clients (and their agencies) to drive meaningful business results and transformation. With its own heritage as an agency, FRWD is designed to build client capability through a comprehensive approach to helping companies make the best marketing investments. To do so, FRWD extends client teams through co-location of top creative, media optimization, data science, and advertising technology teams to shorten test cycle time and leverage learnings to move forward. Oriented to Bain’s client-centric mission, FRWD marketing expert talent and Bain general pool consulting talent together enable 1+1=3 solutions to address client’s most difficult problems. FRWD works with some of the world’s most recognized consumer brands, leading healthcare providers, entertainment companies and more. FRWD has a major hub in Minneapolis and presence across every region.
With the combined skills of Bain and FWRD, we are able to bridge the gap between brand, marketing, strategy and execution, trialing strategies in immediate real-life tests, while having the operating model and organizational design experience to scale the results throughout the organization.
**WHAT YOU’LL DO**:
**Some of the key responsibilities include**:
Leading a team of specialists to run a thorough diagnosis of a client’s / private equity target or portfolio’ company’s marketing to identify sizable opportunities for effectiveness improvement
Working collaboratively in a cross-functional team with other Bain consultants and clients, often on-site with the client, to develop an acceleration strategy and agile "small moves" tests to improve marketing ROI
Consulting client marketing teams up to CMO, CFO, CEO or Private Equity Group Partners; draw a clear picture of the situation and opportunity and present a true north analysis and recommendation while keeping the political complexity of large organizations in mind
Advising on the latest best practice in media across channels and platforms incl. eCommerce media and content activation whether on retailer platforms or D2C
Building trust with clients, Bain partners and teams as the thought-leading marketing expert that solves tough business problems
Communicating insights and opportunities in simple and clear comms that are appropriately tailored to their audience, both in written and oral presentations
**ABOUT YOU**:
10+ years digital media and marketing experience, ideally in leading media agency or across multiple clients and industries
Deep experience in digital channels (Search, Social, Programmatic) both in strategic discussions about the role of the channel as well as hands-on experience on how to maximize campaign results
Experience leading media strategy discussions incl. assessing role of channels, developing media mix and evaluating media ROI through the development of a measurement framework and solutions (e.g. multi-touch attribution)
Experience in digital commerce, product listing/product detail page optimization and eCommerce media
Experience in marketing operating model design and delivery incl. in-housing, agency models, managing agency partners across multiple markets, developing new ways of working and structuring teams
Understanding of best-in-class creative execution across media channels and platforms
Demonstrated leadership in test design, continuous testing programs and associated measurement
Deep understanding of Ad-tech (incl. analytics packages, dynamic creative optimization at scale, marketing automation) and Data Strategy (incl. data onboarding solutions, CRM)
Exceptional planning and organizational skills, ability to lead projects and work with cross-functional teams and/or third-party partners
Strong verbal and written communication skills, with the ability to use story
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