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Brand manager metabolic health
il y a 1 mois
For one of our clients, a worlwide pharmaceutical company, we are looking for an Brand Manager in Metabolic Health.
Job Description We are looking for a Brand Manager Metabolic Health for the Be Lux region.
You're responsible for the preparation of a new product launch within the Metabolic Health portfolio.
You are responsible for developing, driving (being the catalyst) and executing customer/brand plans.
The role combines customer-facing activities with close collaboration at local level (with PRA, medical and sales counterparts) and at regional level.
It also requires an ability to work with a lot of autonomy.
Responsibilities Ability to embrace an external focus: Within the Belgian geography, understand the market landscape, competitive development efforts and the needs at the level of the patient, caregiver, physician and payer.
Active participation, with medical, in defining and implementing Thought Leader action plan and contacts.
Being connected with the customer is a must.
Gathering external market and customer insights to be able to tailor the Metabolic Health community made strategy into a local Belgian strategic implementation.
The overall objective = continuously better respond to customer needs.
Capacity to engage Internal team (catalyst): Local Marketing & Medical: effectively develop cross-functional relationships (meetings Ft F/virtual) with all Brand team/Customer team members to successfully develop and execute customer plan.
Being the Brand/Customer team leader.
Local Sales: capacity to engage Sales Reps using the CDM (Customer Dialogue Model: get input - enhance materials - transfer with help of ambassadors) and through close collaboration and strong communication.
Collaboration with Medical Shared Services and Ethics & Compliance: Respecting the company and local standards and having a pro-active approach taking guidance and standards into account.
Strategic Planning at Customer Level: Integrate customer insights to further translate the identified business objectives into Key Player Objectives, and hence into major tactics that will enable the desired customer experience.
Integrating and optimizing the channel mix when defining the major tactics.
Tactical Implementation: Make sure that implementation is focused on adding value to the customer (HCP, caregiver, patient).
Embrace, beyond traditional communication channels also the use of digital channels.
Full integration of Value Based Selling (VBS) within the creation and implementation of Sales Force material and reassure VBS continuity.
Requirements Master degree (e.g.
Marketing, Business or Medical Sciences) You have min.
3 years of confirmed experience in pharma marketing and with launches Experience in OTC, direct-to-consumer or metabolic diseases is a big plus.
You are fluent in French or Dutch and English You have a high level of drive and enthusiasm for pharmaceutical marketing and a clear customer-oriented/end-user vision Able to work with high degree of autonomy Ability to analyze/evaluate data & using datapoints to adapt strategy/tactics Be able to inspire others, be energetic and passionate Able to think strategically and adapt to changing priorities Goal oriented and strive for innovative solutions, being entrepreneurial Interpersonal (team player) and analytical skills (data driven decision making) Ability to solve problems and manage complexity Strong project management skills Basic knowledge about channel mix options and knowing e-channel alternatives You have a good knowledge of MS Office Additional information ASAP start date Maternity leave cover (until May/June 2025) 4/5 part-time mission or full time 2 days on-site