Msc - Business Insights & Analytics Manager

**Passion for Innovation. Compassion for Patients.**:
**Business Insights & Analytics Manager**

**Midsized Countries**

**Context / Mission**

The Business Insights & Analytics Manager is the go-to person for insights and data related questions (market data expert) to turn data into insights in order to **support** Daiichi Sankyo Customer Experience strategy. The Business Insights & Analytics Manager ensures actionable analytics, BI dashboards & reports implementation. This position coordinates & supports the adoption (focus on training) across brands and functions within the Mid-Sized Countries(MSC) Turkey, Portugal, Ireland, The Netherlands, Belgium including Luxemburg, Austria and Switzerland). This position analyses Business Insights needs & requirements to support and **challenge** the commercial & medical business in all affiliates across MSC.

The position will also have a role of MSC Business Analytics translator as acting as a linker between our commercial business objectives and the core tech and analytical capabilities of our Advanced Analytics team. You draw on your expertise to help commercial business to **identify and prioritize business problems**, which will create the highest value when solved. Success means for you that deep insights generated through advanced analytics translate into impact at scale: You identify required business/customer data needed to produce most useful insights and ensure solutions that solve our business problems in an efficient and easy to interpret way for business users. You actively participate to the affiliates campaigning team and sprints.

You're known for presenting complex analytics-derived insights into easy-to-understand and actionable recommendations for commercial business. Your engagement goes beyond facilitating informed decision making; you drive implementation/deployment solutions and services and ensure that we execute on insights. You empower others to fail, learn and grow and aren't afraid to roll-up your sleeves. This is your preferred way of driving high adoption of developed analytics, services among our business users and customers.

This position reports to the Head of Customer Experience Excellence MSC.

**Roles and Responsibilities**

**Provide internal business consultation as well as analytical guidance to the MSC affiliates & MSC team to enable informed strategic decisions. **Provide analysis & define indicators (KPIs & KEIs) to measure channel effectiveness, content performance, cost per conversion etc.**
- Monitors KPIs to measure Sales Performance, Omnichannel customer engagement plan effectiveness, customer journeys, Omnichannel quotient & Campaigns performance, etc _

**Identify and define Market Insights and Competitive Intelligence needs, information gaps and select most appropriate methodology for data collection**:

- Utilize sales data, competitor insight, dynamic opportunity data, SFE data, and market research to integrate these insights into actionable product/brand opportunities_. _Supports campaign/product owners and data scientists in defining and implementing campaign/tactic/platform specific KPIs and performance tracking metrics._

**Provide data driven & analytic recommendations on sales & activities data across our Omnichannel (CXM) ecosystem and identify new requirements to develop harmonized dashboards or reports.**
- Identify ways to capture new data (e.g., CRM, sensors), clear organizational hurdles to gain access to data and forge partnerships with 3rd party data providers. _
- Design _mockup _& develop new reports (dashboards) as dashboard designer with PowerBI or outsourced these capabilities (via preferred vendor)._

**Support and consult the MSC affiliates to collect, refine and prioritize business hypothesis and any new developments. Act as spokesperson of complex (analytical) problems between Local organisation Leadership, Marketing, Data Scientists and Engineers.**:

- You drive and prepare actions on all data, analytics, and performance topics by bridging technical expertise with operational expertise/commercial business._

**Actively conduct new analysis to enhance the foundation for data-driven, best-in class customer experience**:

- e.g., improve Omnichannel performance through increasingly personalized campaigns and higher segmentation accuracy._

**Translate, educate, and actively communicate data science results to the MSC organisation & affiliates**
- Provide trainings (TTT) to also ensure analytics dashboards & reports adoption & usage._
- Ensure high-level of adoption of the different dashboards across the Mid-Sized countries via the development of trainings (Train-the-Trainer approach) and other initiatives to improve skills and knowledge in terms of use of the dashboards within MSC_

**Make the bridge with MSC staff, MSC affiliates & DSE organization to manage our data-modelling**
- W_ork closely with the Omnichannel manager MSC & Customer Engagement solutions manager MSC _to capture relevan