Programmatic Media Specialist

SERVICEPLAN GROUP – GREAT PLACE TO WORK IN THE MARKETING SECTOR – IS LOOKING FOR A FULL TIME PROGRAMMATIC MEDIA SPECIALIST (F/M/X, employee)We are dedicated to fostering an inclusive workplace where diversity is celebrated and valued. Our workplace is open to individuals of all gender identities, age groups, ethnicities, origins, sexual orientations, parenthood, religious beliefs, disabilities, and backgrounds. #weRESPECTThe Serviceplan Group, named Independent Agency Network of the Year 2025 by Ad Age, is dedicated to the entrepreneurial success of its clients and is a market leader in the development and realisation of integrated communication concepts. With our Houses of Communication around the world, we are the only independent agency group to provide all communication services from a single source for the creation of truly integrated concepts: the optimal basis for a BEST BRAND.For us, flexibility, agility, and consideration of the individual needs of our clients always have the highest priority. In addition to Serviceplan, the company brands Plan.Net, Make, and Mediaplus are the foundations of the House of Communication.Our Brussels-based House of Communication (labeled Great Place to Work) is looking for an Programmatic Media Specialist to join its team of around 120 employees.Within our House of Communication, the Programmatic Media Specialist will play a pivotal role in optimizing our digital advertising efforts, ensuring that we reach our target audiences effectively and efficiently through programmatic advertising platforms. Your expertise in data-driven marketing, media buying, and campaign optimization will be essential in driving the success of our digital advertising initiatives for our clients. Accountabilities?Programmatic Strategy: Develop and execute a comprehensive programmatic advertising strategy that aligns with our overall marketing and business goals. Campaign Management: Oversee the end-to-end management of programmatic advertising campaigns, including campaign setup, optimization, and performance analysis. Data Analysis: Utilize data analytics tools to analyze campaign performance, identify trends, and make data-driven decisions to optimize campaign outcomes. Audience Targeting: Implement advanced audience targeting techniques to reach the right audience segments and maximize ad relevance. Budget Management: Manage programmatic advertising budgets effectively to ensure efficient allocation of resources and achieve target KPIs. Ad Creative: Collaborate with the creative team to develop compelling ad creatives that resonate with the target audience. Ad Tech Evaluation: Stay up-to-date with the latest programmatic advertising technologies and platforms, evaluate their suitability for our campaigns, and make recommendations for adoption. Testing and Optimization: Conduct A/B testing and optimization experiments to improve campaign performance continuously. Reporting: Generate regular and ad-hoc reports on programmatic campaign performance, providing insights and recommendations to stakeholders. Compliance: Ensure compliance with industry standards, regulations, and best practices in programmatic advertising. Skills?Demonstrated expertise in programmatic advertising, including practical experience using programmatic platforms and tools. Robust analytical capabilities complemented by proficiency in data analysis and reporting tools. Comprehensive comprehension of digital marketing, advertising technologies, and prevailing industry trends. Outstanding communication and presentation abilities. Capacity to collaborate effectively within cross-functional teams. Programmatic advertising certifications (e.g., Google Ads, DV360, TTD) would be advantageous. Proficiency in Dutch and/or French is required, and fluency in English is essential. What we offer you?Onboarding: welcome round, onboarding days, breakfast, or lunch for newcomers - we ensure your perfect start. Further training: your development is important to us. Whether through our internal campus training program, language courses or regular coaching - we will keep you up to date Flexibility: with flexible working hours and mobile office, you can adapt your job to your life and not the other way around. Fun: if you work, you must take a break from time to time. Whether partying or working out with us you have plenty of opportunities through regular after-work events and agency-sponsored fitness programs. Transformation: we face the challenges of the future and design our agency for the new world of work. On this learning journey, you can help advance our development, contribute ideas, and take on responsibility. Internationality: as an internationally active agency group, you have the opportunity with us to network and exchange ideas with colleagues from a wide variety of disciplines from all over the world. Diversity: we want to work in a diverse and inclusive culture and treat all our current and future colleagues with the utmost respect - which, after all, is the only way to foster innovation, creativity, and variety. Together, we are committed to providing an unbiased, tolerant, and equal opportunity workplace for all colleagues always. Discrimination of any kind has no place in our company. Pet friendly: our agency loves pets, and they are more than welcome in our House of Communication. Interested? Send your application to l.khalil@house-of-communication.com