CRM Campaign Specialist

il y a 2 semaines

Brussels, Belgique Golden Palace Casino & Sports Temps plein

The Golden Palace Group, a family-owned business established in 1963, stands as an undisputed reference in the gaming world. With over 40 gaming halls in Belgium, 2 casinos in France, 7 sports betting agencies, a network of Press shops (Press Shop & More), 3 online gaming sites, and 600 employees, we've built a remarkable presence.Each of our team members contributes to crafting a unique experience for our customers, where innovation, service quality, and passion come together. The result of a 100% Belgian success story, we are more than just a company; we are a dynamic community where talent, daring, creativity, and ambition thrive.The love of sports and the joy of gaming are our guiding principles, leading us towards the next chapter in our long history, of which every team member can be proud.Moreover, Golden Palace places special emphasis on its CSR (Corporate Social Responsibility) policy. As an engaged local actor, our Group actively participates in numerous charitable actions, supporting local associations or sports clubs that we sponsor (Football, Basketball, Cycling, and more).So, are you ready to step into the captivating world of Golden Palace? Let the fun begin

Temps plein Expérimenté,Intermédiaire Bachelier Français,Anglais Marketing,Communication CDI - Contrat à durée indéterminée Hybride

What you do

Join our team as a CRM Campaign Specialist

Are you passionate about the Customer experience and ready to take on exciting challenges?

As a CRM Campaign Specialist, your key role will be to support the CRM Manager in fostering customer relationships, by implementing, analyzing, and planning various CRM campaigns with enthusiasm.

You'll work hand in hand with our internal teams to drive customer engagement, refine our strategies, and ensure an optimal customer experience, thereby contributing to the overall happiness of our clientele.

Key responsabilities :

Responsibilities of the Campaign Manager role entail overseeing sports betting or casino games campaigns for Golden Palace.

More specifically:

Developing and executing communication plans for major sports events and casino promotions. Crafting strategies tailored to various lifecycle stages , including customer segmentation and journey optimization. Handling end-to-end email campaigns . Driving customer retention efforts through targeted campaigns, promotions, and loyalty programs, leveraging data-driven insights. Contributing to the development of landing pages, contact forms, and other customer touchpoints . Conducting A/B testing to improve campaign performance. Monitoring campaign performance metrics (ROI, conversion rate, etc.) and provide regular reports to stakeholders. Liaising with marketing, product, and customer service teams to ensure message consistency. Stay informed about industry trends, best practices, and emerging technologies in marketing and CRM. Providing insights and recommendations for the development of the annual roadmap .

Your team

You're joining a small team of 3 people within the wonderful Brand & Communication team, where each of the 20 members works with zeal and energy to reach goals. This team embodies the dynamics of collective effort, where everyone contributes their creativity and dedication to achieve feats.

Your manager, Charlotte , the CRM Lead, fosters trust and will quickly grant you autonomy, allowing you to make decisions and act independently while providing necessary support and resources.

Who are you

More than a diploma, it's a personality we are looking for

Bachelor's degree in Marketing, Communications, or a related field (or equivalent work experience). 3-5 years of relevant professional experience in campaign management and CRM. Mandatory experience with Optimove and/or similar automation platforms (Selligent, Salesforce Marketing Cloud, Braze, etc.). Strong knowledge of HTML and email best practices (dark mode, responsiveness, web writing skills). Fluent in French and English, Dutch is a plus. Experience in the gambling, gaming, sports betting or tech sector is a strong asset. Proficiency in email marketing and CRM tools. Familiarity with mobile and web push notifications is a plus. Digital-savvy with a willingness to learn and adapt to new technologies and digital tools. Excellent communication skills, both verbal and written, with a keen attention to detail. Analytical mindset with the ability to derive insights from data. Curiosity and entrepreneurial spirit for exploring new opportunities and driving innovation. Demonstrated creativity and ability to think outside the box. Proactive team collaboration and results-driven approach. Notions of SQL or first experience in database management is a plus. Familiarity with GDPR compliance and data ethics.

What we offer

An open-ended full-time contract (39 hours/week) with 29 days of leave An attractive salary package with additional benefits such as meal vouchers, eco-vouchers, group insurance, hospitalization insurance, a work computer, mobile phone and phone subscription, contribution to your internet bill, reimbursement of transportation expenses, and a 13th-month salary. Flexible working hours and the possibility of 2 days of homeworking/week, providing flexibility to balance personal and professional life effectively. Opportunities for career growth and development through training programs. An enriching experience within an ambitious and expanding group. Strong company values lived and breathed every day:

Passion : Passion fuels our commitment to excellence.

Audace : Boldness is in our DNA. We constantly push boundaries to offer unique and stimulating entertainment.

Respect : Respect is at the core of our culture and actions. We treat every individual with fairness, compassion, and integrity.

Connexion : Connection, both with our customers and our team, is essential. Golden Palace fosters strong and lasting connections, providing an experience where everyone feels connected, appreciated, and understood.

Driven by our values, we strive to ensure that each team member feels at home in a familial, inclusive, and multicultural work environment.

If you're seeking a dynamic environment, stimulating challenges, and a company culture focused on success and humanity, Golden Palace is the place where you can bring your professional aspirations to life.

Dare to take on this exciting challenge and join the Golden Palace Family

Recruitment process

Ready to take on the challenge? Then don't hesitate and apply

Here's what's next for you:

The team Talent at Golden Palace, will contact you by phone for an initial brief discussion, followed by a more in-depth HR interview via Teams. If your profile impresses us and our offer appeals to you, you'll have a meeting with your N+1, Charlotte, CRM Lead. Then, youll meet Diane, Head of Brand & Communication. If it's a match between you and Golden Palace? Welcome to the team

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