Head of Digital
il y a 3 semaines
We are looking for a Digital Sales Leader for our Belgium Business.
- Lead and manage Lycamobile's digital acquisition channels, ensuring alignment with business goals and targets.
- Oversee campaign performance across paid media, social media, affiliates, and SEO to drive gross adds.
- Validate daily deliverables from JSM and ensure they align with cost-effectiveness and strategic objectives.
Team Onboarding and Development:
- Recruit and onboard an in-house digital team, including:
- Social Media Manager
- Content Creator
- Paid Media Manager
- SEO Specialist
- Affiliates Specialist
- Develop role-specific KPIs and ensure the team is equipped to take over operational responsibilities from external agencies.
Customer Journey Optimization:
- Evaluate and optimize Lycamobile's website customer journey to enhance user experience and increase conversions.
- Benchmark against market competitors and implement best practices to improve digital touchpoints.
Agency Monitoring and Evaluation:
- Monitor and validate JSM's performance, ensuring daily activities meet business goals and deliver value for spend.
- Benchmark JSM's commercial terms and services against other leading digital agencies in the telecom sector.
- Provide actionable recommendations based on a thorough evaluation of alternative agencies.
Performance Measurement & Reporting:
- Regularly analyze and report on digital acquisition performance metrics, including ROI and gross adds.
- Identify areas for improvement and implement strategies to optimize campaign outcomes.
- Ensure timely resolution of all identified challenges impacting performance.
Stakeholder Collaboration:
- Work closely with internal stakeholders to address issues promptly and align digital initiatives with broader business goals.
- Act as a key liaison between Lycamobile and JSM to ensure seamless communication and execution of strategies.
Key Performance Indicators (KPIs):
- Gross adds achieved through digital channels.
- Successful onboarding of the in-house digital team within the consulting period.
- Improvement in website customer journey metrics (e.g., conversion rates, bounce rates).
- Effective cost management and maximized ROI on digital spend.
- Streamlined processes for collaboration between the in-house team and external agencies.
Qualifications:
- Demonstrated expertise in digital acquisition and sales within telecom or related industries.
- Proven ability to recruit, onboard, and manage high-performing digital teams.
- Experience optimizing website user experiences and conversion rates.
- Strong analytical and problem-solving skills for evaluating agency performance and spend.
- Excellent communication and leadership skills for managing stakeholders and cross-functional teams.
- Familiarity with digital marketing tools (e.g., Google Ads, Facebook Ads, SEO platforms, affiliate networks).
Key Traits:
- Results-oriented with a focus on measurable outcomes.
- Detail-driven with excellent organizational skills.
- Strategic thinker with the ability to execute operational plans effectively.
- Team builder and collaborator with strong interpersonal skills.
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