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Marketing and Business Development Manager
Il y a 3 mois
Freshfields Bruckhaus Deringer is a global law firm, providing business law advice of the highest quality.
We want to be the law firm that clients turn to for legal advice where it most matters, wherever in the world that may be.
The Firm has over 2,400 lawyers in 28 offices around the world, providing a comprehensive service to national and multinational corporations, financial institutions and governments.
Our people make our firm - we are a people business and want to create a welcoming and supportive environment where all can flourish.
We think and work globally - we don't just say we are one firm; we act as one firm right across the world.
We understand what it really takes to work across different legal systems and commercial environments and to bridge language and cultural gaps.
We aim to add value in everything we do - we are passionate about helping our clients succeed. We use our experience and creativity to help clients make judgements and achieve their goals. In everything we do, we seek to make a real difference to the communities in which we operate.About Marketing & Business Development (MBD)
MBD is a dynamic global team which includes business development specialists, research analysts, brand, marketing and communications experts.
By working collaboratively, our team shapes the firm's client strategy, completes analysis of complex business issues, targets opportunities, develops compelling proposals and creates content and marketing campaigns that lead our digital presence.
Together, we define the client experience and shape the perception of Freshfields around the globe.
The Antitrust, Competition and Trade (ACT) MBD team leads strategic positioning, visibility and client service activities for the world's preeminent antitrust and competition practice.
With more than 300 lawyers in the UK, US, Europe and Asia, our lawyers are leaders in all aspects of this dynamic and rapidly evolving area of the law.
They help companies navigate increased governmental intervention in consumer markets and challenging geopolitical and economic turmoil.This position is an excellent opportunity to work in an international business environment and with a team of lawyers and professional colleagues who have a strong culture of teamwork and collaboration.
You will work on challenging, engaging work that will give you the opportunity to make your mark and progress your career.
Role summary/purpose of job
This role will be responsible for initiating, managing and coordinating a broad range of marketing and business development activities for the US ACT Group, which includes our antitrust, antitrust litigation, CFIUS and aviation regulatory groups.
The role requires excellent teamworking and communication skills as well as the ability to build strong, trusted relationships with partners and senior internal stakeholders and to work collaboratively with brand, marketing, communications, research and other business services across our global firm.
Key responsibilities and deliverablesThe manager's responsibilities include, but are not limited to:
- Execute focused marketing and business development activities that strengthen relationships with existing clients, targets and positions the partners to win new work effectively and builds the global reputation of the ACT practice.
- Create targeted pitches/proposals and managing all aspects of RFP/RFI response, as well as developing/managing related resources and materials, including practice descriptions, experience lists, and a broad range of other types of marketing collateral;
- Develop and execute strategies around thought leadership content and events in order to increase engagement with priority clients and enhance the personal brands of leading practitioners, as well as the firm's global reputation.
- Lead the execution around practicerelated awards and preparing submissions for individuals and teams, as well as managing related directory and research guide submissions;
- Researching, evaluating and coordinating speaking and sponsorship opportunities;
- Manage the tracking the success of pitching and other business development activities and analysing and reporting on results;
- Capture and communicate key information from strategy, planning and prep sessions and manage the tracking of such information in the firm's CRM system;
- Manage the practice's web presence, including drafting and updating practicerelated content;
- Use business/competitive intelligence, news sources, as well as internal data, in identify trends and developments i
