Traffic Manager

il y a 1 semaine

Evere, Région de Bruxelles, Belgique Orange Business Services Temps plein

Your mission

Attract the right audience (prospects or customers) for the right purpose (sales, upsell, animation, content). Find the best tools, networks, partners, tactics to increase audience to reach our targets with the available budget. Be accountable for results and performance.

As Traffic Manager, you are responsible for:

Traffic acquisition strategy

Define traffic acquisition landscape (tools, partners, networks, animation,...) Setup traffic acquisition toolbox to address needs in a structured way and avoid re-inventing the wheel for each campaign Define how to use toolbox for each KPI Coordination traffic acquisition with other departments/teams to ensure understanding and visibility of on-going activities.

Manage Online Marketing activities

Take ownership of campaigns (any type) through all available channels (SEM, SEO, Affiliation, Display) Focus daily, weekly, quarterly results with sharing results internally & externally Keep a track record of campaigns / projects with the key learnings Define campaign & animation timeline, ensure follow-up and timely execution. Source partners and solutions

Data collection

Define requirements & tool to facilitate data collection Achieve data collection targets (adding new profiles or increase profile depth) Connect data bases to increase value at company level Define, organize and execute data collection campaigns

Work as a Team

Daily stand up meeting with other Team leads & director Daily stand up with team, manage team backlog on daily base Ensure presence of traffic team in other departments, collect needs, define actions, report on results Take full ownership & responsibility of personal deliverables, while making use of the knowledge, expertise and diversity of the (web)team. Coordinate and manage external agencies

Monitor Performance

Monitor and analyze incoming traffic on a daily / Weekly and Monthly basis and propose the necessary actions to optimize it in order to reach the sales objective. Set KPI's / budget before the launch of a traffic campaign and report on in-life progress. Base the KPI's on volume, and consider Unit Profitability and Cost per Additional GA Manage team budget

Stay ahead of the game

Keep in touch with the latest evolutions on the market place Recommend any online marketing practice that may have a positive impact on the development of online sales

Your specific expertise

Acquisition tools, online paid media Working with agencies and GAFA Traffic building tools for the web Traffic analysis report tools

Your profile

Bachelor degree with 5 to 10 years of marketing / sales experience Experience in Online Marketing / E-Commerce Strong proficiency in Microsoft PowerPoint and Excel Proficiency using site reporting/analytic tools An experience in team management An experience in driving agencies A passion for the Web environment / Online Trends Analytical skills Self-starter, self-motivator, personal drive to excel with minimal supervision Pro-activity Strong written & verbal communication skills Negotiating skills Extreme attention to details and outstanding organizational skills Pragmatic approach Customer focus, strong internal client service skills Fluent in French or Dutch and English

What we offer you

You will make the difference in this highly innovative vibe. As a result, you will develop your full potential by working with highly skilled colleagues and through continuous training. Moreover, you can count on a highly competitive and versatile compensation (performance bonus, company car, meal vouchers) and benefits package.

Oh, and one more thing: working here is fun. Ask our people, during one of our many team events and company get togethers.

Inspired? Then we would like to hear from you

Thank you for sending your CV and motivation letter to e .

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