Community Manager

il y a 1 semaine

Brussels, Belgique Ogilvy & Mather Italia Temps plein

Overview
- ABOUT OGILVY SOCIAL.LAB- Ogilvy Social.Lab is not a traditional agency. We are an agency born for the Social Age. Ogilvy Social.Lab understands that social is more than just another digital channel. We cherish our entrepreneurial spirit and embrace the opportunity to rethink marketing and communications while challenging the status quo.We are working for several local and international clients incl. Deutsche Bank, IKEA, Actiris, Ford, Engie, several European institutions, Nestlé, Pfizer, Unilever, Vans, OffWhite, etc.- Social.Lab was acquired by Ogilvy in 2013, is headquartered in Brussels and has offices in New York, London, Paris, Amsterdam, Bucharest, Singapore, Dubai, Cape Town, Warsaw, and Zurich.We are growing fast and we love it. We know that our success is a direct result of our talents. That’s one of the reasons why during the Agency of the Year Awards of Media Marketing, we were elected as the Best Place to Work in Belgium in 2020**Responsibilities**:

- Please note that we are currently not actively interviewing for the position, but please leave your resume and if any opportunities arise and you are the right match, we'll be in contact._

ROLEYour role will be to:
Define the problem: What have we been asked to do, what can we do, what should we do?

Interrogate client needs and problems and articulate the strategic requirements.
- Read a trend or campaign report
- Know the fundamentals of the key social channels (Facebook, Instagram, Twitter, YouTube, TikTok)
- Understand the role, benefits, and limits of social
- Understand key social data and ability to synthesise it
- Have a basic understanding of a client’s business results and competitive landscapes

Insight Creation: Finding things out, filtering them, rethinking them laterally to inspire.

Synthsise and communicate insight from brands, audience, culture and category and understand different sources of insight.
- Know an insight from an observation
- Know the difference between paid, owned, and earned content
- Create and present competitor reviews
- Synthesis desk research for relevance
- Knowledge in social and analytics tools (Google Trends, Facebook Insights, Spredfast, Sprout Social, Brandwatch)

Set the Path: Giving inspiration, clarity & confidence to the team about what needs to be done.

See the alternative strategic routes for a problem and articulate the chosen one.
- Understand a brief vs. briefing
- Understand how to find insight from online and social communities
- Know what makes a good / bad brief

Ideation: Helping creative & other disciplines come up with better ideas, faster.

Enthusiastically support the creation of an idea that is right for audience & brand.
- Make a valuable contribution to brainstorms and workshops
- Develop ideas that will resonate with a brand’s advocates
- Document and share great work (problems, insights, ideas, executions)

Prototyping and Storytelling: Defining the idea, proving, communicating & selling it.

Bring to life an idea and create a compelling story to frame it.
- Articulate the brand tone of voice and online identity
- Articulate the different types of an idea (brand, campaign, execution)
- Understands the benefits of a test & learn strategy can create testing hypothesis

Manifesting the Work: Crafting the experience journey and delivery detail that brings the idea to life.

Take an idea and bring it to life across channels and the customer journey.
- Establish and building relationships internally with Media, Production, Strategy, Account, Management, Creative, etc.
- Build strong collaborative relationships with junior level clients
- Provide administrative support, including status reports, meeting scheduling, competitor reviews etc.
- Assist with project management/workflow system data entry and reporting
- Write in the brand tone of voice
- Understand how to create social advocates
- Understand how to create and publish content to social media across all key social platforms (Facebook, Instagram, Twitter, YouTube, TikTok)
- Have the ability to work very closely with the Social Media performance team to ensure all comms are developed, deployed and measured in line with best practices
- Explain the pros & cons of different channels for a task and audience

Measurement and Effectiveness: Proving if, how and why the work created real value for the business and consumers.

Understand the mechanics of effectiveness and how to build a case.
- Understand different categories of measures (e.g. awareness, consideration, conversion)
- Knowledge of SEO & SEM principles
- Create basic analytics reports (e.g. impressions, reach, CPM, engagement rates, CPV, CTR, VTR)

**Qualifications**:

- Fluent in Dutch
- Fluent or very good level of English
- Recent and relevant experience managing social media accounts through social media management tools
- Experience creating, scheduling, publishing content to social channels
- Experience nurturing online communities and creating bran

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