Senior External Communication Expert

Il y a 4 mois

Brussels, Belgique Verisure NV Temps plein

**Job Summary**

We are seeking an experienced External Communication Expert to join our team. With a minimum of 5 years of experience, you will be responsible for three key pillars:
1/ Branding and Above the line campaigns

2/ PR and Social Media organic communication

3/ Content generation

As a skilled communicator, you will play a crucial role in enhancing our brand presence, driving engagement, and effectively reaching our target audience.

**Responsibilities**

Branding and ATL Campaigns:

- Develop and implement comprehensive branding strategies to enhance brand awareness and consideration in the Belgian market, with the final objective of generating more demand of our products and services.
- Monitor on a daily basis our ATL campaigns, to coordinate and align with broadcasters.
- Collaborate with internal teams and external agencies to create impactful ATL campaigns, including TV, radio, digital video,...
- Ensure consistent brand messaging and visual identity across all ATL channels.
- Monitor and analyze campaign performance, providing insights and recommendations for optimization.

PR and social media organic communication (leveraging external agencies):

- Work closely with external PR agencies to develop and execute PR strategies, building positive relationships with relevant media outlets, influencers, and stakeholders.
- Develop and maintain an active presence on social media platforms, engaging with the target audience and fostering meaningful conversations.
- Create compelling and shareable content, including articles, blog posts, and social media updates.
- Collaborate with external agencies to manage social media advertising campaigns, ensuring optimal targeting and results.

Content Generation:

- Develop a content strategy aligned with the brand and target audience, focusing on video and picture-based content.
- Coordinate and oversee the production of highly relevant assets, managing external partners with “fit for purpose” and cost control perspectives.
- Capture visually appealing pictures that effectively convey brand messages and engage the audience.
- Ensure all content adheres to brand guidelines, is optimized for various platforms, and supports overall communication objectives.

**Qualifications**
- Excellent written and verbal communication skills in Dutch with English proficiency as an asset.
- Bachelor's degree in Communications, Marketing, Public Relations, or a related field.
- Minimum of 5 years of experience in external communication roles, with a focus on the Belgian market.
- Proven track record of successfully developing and implementing branding and ATL campaigns.
- Good understanding of PR and social media strategies, including experience working with external agencies.
- Proficiency in content generation, particularly in video production and photography.
- Solid knowledge of social media platforms, analytics tools, and content management systems.
- Ability to work collaboratively with cross-functional teams, external agencies, and stakeholders.
- Strong project management skills, with the ability to prioritize tasks and meet deadlines.
- Creative thinking and a keen eye for detail, ensuring high-quality and engaging content.

**What do we offer**
- The chance to be part of a dynamic and professional environment; a fast-developing organization with strong ambitions.
- A new working environment that focuses on employee well-being and digital working.
- 2 days of homeworking/week
- Different possibilities to develop your career and competencies in an international group.
- A competitive salary and attractive fringe benefits (car+fuel card, phone, meal vouchers, insurances ) & last but not least, we will secure you and your family through our employee purchase program.

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