Product Lead Customer Acquisition
Il y a 4 mois
**Product Lead Customer Acquisition & Growth**:
Product Lead Customer Acquisition & Growth
Retail Banking
Possibility to work from home based on team agreements
**A day in the life of a Product Lead Customer Acquisition & Growth**
As Product Lead Customer Acquisition & Growth, you have the opportunity to develop an attractive customer segment proposition to attract new customers and activate the relationship.
- You develop the best and most competitive customer segment value propositions (incl. minors and families, young and starters, (potential) affluents & expats) and pricing strategies, to gain engaged Retail customers and activate the relationship with ING. In which you will also be managing the ING+ deals loyalty program.
- You are responsible for the acquisition strategy for new to bank customers.
- You develop primary mobile growth strategy to turn existing customers into primary mobile customers
- You define data driven churn prevention actions and implement those actions and retention campaigns
- You promote a mobile first mindset and you influence the building of reliable, seamless mobile customer journeys in a frictionless way for all current accounts, with a maximised adoption and conversion of those journeys.
- You will determine in consultation with Product Area Lead and IT Area Lead the tribe prioritization and delivery roadmap required.
- You ensure compliance and regulatory requirements are met within agreed timeframes.
- You are the hierarchical manager of a team of CJE’s who work in multiple squads. You create high performance squads, in which you support the professional development of the colleagues in line with key expertise required in the squad, area and tribe.
**How to succeed**
We hire smart people like you for your potential. Our biggest expectation is that you’ll stay curious. Keep learning. Take on responsibility. In return, we’ll back you to develop into an even more awesome version of yourself.
- You are an excellent communicator, both in writing as in presenting. You can not only set out and communicate the direction, but you are passionate and perseverant to make things happen. You are a good listener and able to convert feedback in even more valuable solutions. You are creative and brave to reinvent things.
- You set the example on data driven decision making, by being highly analytical. You are customer oriented by building strong customer relationships and delivering customer-centric solutions.
- You are able to empower experts. You are organizational savvy, by dealing with a complex stakeholder field, processes and policies.
- You are able to prioritize and explain the sequence of implementation. You are tech savvy, by understanding technical concepts and can navigate complexity and uncertainty, connecting the dots and prioritizing for impact.
- You are looking ahead and beyond, by showing a strategic mindset and you find future opportunities which you can translate into concrete strategic actions.
- You develop talent, by helping people in your team to achieve their career goals by emphasizing the importance of learning, support people in developing new skills and offer opportunities to develop people’s careers.
As a **Product Lead Customer Acquisition & Growth** you will have the opportunity to:
- Work in a dynamic environment in which you can create direct impact on the day-to-day experience of our customers
- Build a strong stakeholder network since Daily Banking is the core of banking connected with many departments in and outside the tribe Daily Banking & Client First
- Invest in your professional and personal growth, by developing your leadership skills
**The team**
At ING we have the bold ambition to create the most personal and impactful mobile led financial experience for our customers, while making a positive contribution to the society and the world we live in. The tribe Daily Banking & Client First is at the heart of these ambitions. As Product Lead Current Account you will be in the driving seat to develop an attractive customer segment proposition to attract new customers and activate the relationship.
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