Product Marketing Manager Sme Acquisition

Il y a 6 mois


Brussels, Belgique Pluxee Temps plein

**Onderneming**:
**Company details**

**Pluxee** is the leading global **partner for employee benefits and engagement**. We're opening a world of opportunities for everyone, and our new brand is brimming with ambition for the future We are committed to working sustainably and responsibly with local communities.

We provide over 250 pioneering products in 31 countries and partner with 1.7 million traders. This helps our employees better enjoy what truly matters in their lives.

At **Pluxee**, we take pride in our commitment to environmental sustainability, our focus on fair employment and diversity, our new ways of working **independently**, and **flexibility** for the well-being of our talents. Joining us means evolving in a collaborative and innovative environment where each employee is recognized and receives the necessary support for their development. We firmly believe that the quality of life for our customers and service consumers begins with our own employees. Therefore, your well-being at work is one of our priorities.

Working with us is an **opportunity** to impact the future of the employee experience and ultimately the world around us. But it's also your chance to make an impact every day by investing a part of yourself in exciting digital products and touching the lives of **millions** **of consumers.**

We are a **global and multicultural company** where every contribution counts, and every day is an opportunity to inspire others and be inspired by your colleagues.

We're accelerating our global growth by combining the scope and stability of **Pluxee** with our unique position as an innovation incubator. As a member of the team, you'll help us continue this growth and historical digital transformation.

Today, we're inventing entirely new ways to influence and enrich the lives of employees worldwide.

**Functie**:
**Your Missio**n

Lead and execute the go to market and acquisition strategy of customers in the SME (small and medium enterprises) segment.

The scope will include: marketing plan, positioning, value proposition, acquisition, and activation for the brand

**Your Responsabilities**:

- Lead the product go-to-market strategy and execution plan for your stakeholders (segment B2B - SME : small and medium enterprise)
- Define and execute marketing actions plans to grow our business in the SME segment throughout various marketing channels
- Define and execute product launch plans in close cooperation with the product management team
- Run market research to understand the needs and build detailed personas of your SME-customers
- Define positioning, combining products into narratives addressing stakeholders (B2B, SME) segmented needs
- Work closely with digital marketing and communication teams on marketing plan execution
- Define and monitor objectives with relevant KPIs for your stakeholder to support the product objectives and company OKR’s
- Ensure internal alignment on go-to-market activities and objectives with Merchant, CX and Sales teams
- Define and execute product training plans for internal teams
- Represent the product marketing team for your stakeholder in go-to-market related PODs

**Profiel**:
**Your Profile**:

- At least 4-6 years experience in B2B Product marketing.
- Experience in product positioning, value proposition, writing briefings; Go-to-market planning & execution
- Ability to conceptualise solutions for the different stakeholders’ segmented needs
- Strong knowledge in competitive analysis, business analysis, market assessment
- Strong bias for action and "get it done" attitude
- You are passionate about user and customer experience
- Ability to balance long-term strategy with near term business goals
- Excellent written and verbal communication skills and being able to influence on all levels
- You have the ability to prioritise. You can handle several projects and many different tasks in an organised way
- Very good communication skills in the French, Dutch and English

**Aanbod**:
**We offer**:

- A meaningful job: build the future of employee benefits and contribute to the quality of life at work for others, you will impact positively local communities too.
- A great culture: we respect and care authentically about our people, we embrace work life balance, new ideas and we have a lot of fun .
- When you start your job, you will receive adequate onboarding and training which will allow you to have a good command of Pluxee products and related procedures.
- We offer you a training course with real opportunities for development both within the team and within the company.
- A full-time permanent contract
- A competitive salary with numerous extra-legal benefits, like meal vouchers, eco-vouchers, group and hospitalisation insurance, ambulatory insurance (dental and optical), intervention in internet and phone subscription,.
- A pleasant work environment in a dynamic and inspiring company.

**Quality of life at work**:

- A work-life balance with work at hom



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