Digital Customer Journey Expert

il y a 1 semaine

Brussels, Belgique ING Temps plein

**[Digital Customer Journey expert - Customer Activation & Engagement / Tribe Daily Banking & Mobile First - Brussels - 1**7**:
**[Digital Customer Journey Expert
- Customer Activation & Engagement]**:
***Your role & work environment**:
At ING we have bold ambitions to improve the digital experience for our customers while empowering people’s financial health. At the same time, we want to make a positive contribution to the society and the world we live in.

In Tribe Daily Banking and Mobile First, we are responsible from:

- end-to-end management of daily banking products with all aspects (incl. definition of commercial strategy, value proposition design, delivery roadmap, P&L and risk management)
- overall orchestration of mass retail segment (client ownership, acquisition, onboarding, 3rd party services)
- leading ING retail digitalization roadmap for delivering a superior digital/mobile customer experience

We offer more than only daily banking services, we also enable our customers to stay ahead in their daily financials by offering the value added services. In concrete we’re looking to our cashback -and subscription manager platforms. You will be responsible for the full customer journey related to our value added services including the creation and execution of the marketing strategy. In the future you will also be responsible to launch new offers into the market.

Your success indicators will be linked to the active usage of both propositions by our customers, next to the overall customer satisfaction those are giving.

**Your key responsibilities**:
You’re part of the area ‘Customer acquisition, onboarding & development’ of the tribe Daily Banking & Mobile First and you will strongly collaborate with other tribes.

As a Digital Customer Journey Expert - Customer Activation & Engagement your responsibilities will include:

- Building a strong vision on how to acquire and activate customers towards our value added services, eg: cashback platform and subscription manager.
- The full responsibility of the customer journey of the services mentioned.
- Expert in creating a marketing strategy and executing a marketing plan.
- Managing stakeholders since you’re working on strategic & complex projects laying the foundation of a leading mobile lead organization.
- Play an advisory role in your core field of expertise & competence towards teams & senior management.

**We look for****:
A colleague with a** talent for taking it on and making it** **happen, **enthusiasm for** helping others to be successful **and a knack for always **being a step ahead**. In other words, you strive to bring fresh ideas to life and embrace challenges in a fast changing and complex environment. You are a naturally collaborative person who listens and invests in others to achieve common goals. You love to challenge the status quo and are eager to propose creative solutions to problems.

As a Digital Customer Journey expert you will also need:

- You are a naturally collaborative person, who listens and invests in others to achieve common goals.
- You’re have a strongly structured in your own work ethic.
- You hold a Master’s degree or are qualified with relevant experience.
- You have 5 to 10 years experience in digital marketing and customer activation.
- You’re hands-on and willing to challenge the status quo by launching, evaluating, improving marketing initiatives.
- You put the customer first.
- You have a strong affinity with the retail banking market and the rapidly changing customer needs
- EN and NL or FR- speaking

**We offer you****:

- The paragraph below is fixed for all ING vacancies, aligned with our global employee value proposition and Orange Code. Content cannot be modified nor removed._

**A clear purpose, a unique offer and a range of flexible compensation and other benefits**:

- Personal growth & challenging work with endless opportunities to realize your ambitions
- An informal, dynamic environment with innovative colleagues supporting your endeavors’
- A progressive and agile way of working, where new ideas are valued ahead of convention

**A hybrid way of working**
- We give the autonomy to our employees to let them organize their work in a flexible way that suits best for them while ensuring business continuity, customer service and employee wellbeing.

**Furthermore, within the Daily Banking & Mobile first department, you can count on a range of opportunities to invest in your personal and professional growth with**:

- Fill in the opportunities specific within your department._
- A challenging and high-pace environment with a potential to create direct impact on our value added services.
- A clear purpose, a unique offer and a range of flexible compensation and other benefits.
- The possibility to invest in your professional and personal growth thanks to the expertise of our international teams, and our knowledge sharing culture
- A hybrid way of working with a possibility of 50% remo

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