Digital Insights Manager
il y a 3 jours
Si vous êtes embauché chez Carrefour Belgique, vous deviendrez membre d’une équipe exceptionnelle qui contient plus de 11.000 collaborateurs motivés. Chaque jour, que ce soit d’un magasin ou du siège à Zaventem, nous mettons tout en œuvre pour satisfaire nos clients.
Carrefour Belgique est une société innovante et un des leaders dans le retail. En Belgique, nous disposons de 800 magasins répartis sur des concepts différents : Hypermarchés Carrefour, Carrefour Market, Carrefour Express et drive.be.
**Digital Analytics Leader**
The **CMI** team delivers a compelling and consistent **customer value proposition **by capitalizing on our customer data and customer touch points
The Analytics Teams within CMI translate business strategies and objectives into analytics and data requirements. These teams advise (top) management on the best courses of action which will lead to a better customer experience, better commercial dynamics and to better profits for Carrefour.
The mission of the Digital Analytics team is to **demonstrate business value** by leveraging (digital) data, analytics, optimization, and technology platforms** to drive insight
- driven transformation**.
The digital Analytics leader shall **define the digital analytics strategy**, prioritize the digital analytics and ensure the **execution of the digital analytics roadmap.**
**Competencies**:
- You are, within the Customer and Marketing Insights (CMI) department, the digital analytics enabler and defines the digital analytics strategy
- You set-up strategic partnerships for your insights stream with a wide range of management stakeholders (Digital Team, Marketing Team (especially digital marketing team), IT, CMI teams (customer intelligence) and various group teams in the digital strategy sphere)
- You manage and coach all digital insights stakeholders to have an action-oriented mindset and you know how to inspire, motivate and support all stakeholders to get things done
- You determine the digital analytics metrics for success and the online optimization roadmap
- You are responsible for key analysis activities to drive the digital transformation within Carrefour such as:
- E-commerce & Digital **Dashboard analysis**
- **Business Reviews** (e-commerce, digital & marketing digital)
- Measurement of **performance** of digital actions and **recommendations**
- Digital Marketing **analysis** and recommendations
- **e Dashboard** (group follow up)
- Analysis of Digital customers value and movements
- **Data crunching** to better understand the digital customer journey
- You communicate on a regular basis the outcome of all the analysis and provide strategic recommendations (participation in the Digital Committee governance board)
- **People** : You manage the digital analytics developer(s) reporting to you
**Studies & Experience**:
- Holder of a Master's degree
- You have more than 3 years’ experience in the area of **digital analytics or equivalent**:
- You have experience with **google analytics or adobe analytics**:
- You have experience with **data techniques** and know very well how to use data to enable decision making
- You have **strong communication and interpersonal skills** to discuss with a variety of stakeholders
- You have ideally experience in **the retail sector**:
- You have good mastery of **English as well as French and/or Dutch**
Cliquez-ici pour avoir plus d’information sur notre façon de travailler chez Carrefour Belgique.
La diversité, l’égalité des sexes et l’inclusion sont, chez Carrefour Belgique, des valeurs centrales. Nous avons comme objectif d’attirer de nouveaux collaborateurs et de retenir nos collaborateurs actuels sans distinction d’âge, de formation et d’expérience professionnelle. Nous sommes convaincus que cela renforcera nos résultats, notre force d’innovation et la satisfaction client.
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