Digital Lead Benelux

Il y a 5 mois

Wavre, Belgique Haleon Temps plein

Hello. We’re Haleon. A new world-leading consumer health company. Shaped
- by all who join us. Together, we’re improving everyday health for billions
- of people. By growing and innovating our global portfolio of category- leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu,
- Otrivin, and Centrum - through a unique combination of deep human
- understanding and trusted science. What’s more, we’re achieving it in a
- company that we’re in control of. In an environment that we’re co- creating. And a culture that’s uniquely ours. Care to join us. It isn’t
- a question.
- With category leading brands such as Sensodyne, Voltaren and Centrum,
- built on trusted science and human understanding, and combined with our
- passion, knowledge and expertise, we’re uniquely placed to do this and
- to grow a strong, successful business.
- This is an exciting time to join us and help shape the future. It’s an
- opportunity to be part of something special.
- About the role
- Digital is increasingly everywhere and shapes our consumers purchasing
- habits, requiring differentiated marketing strategies to achieve our
- purpose and reach our ambitions. In this role, you will cover the Benelux
- area and report to the Commercial Excellence (Comex) Head Benelux,
- working in close knit with and coordinating the Digital Shelf Manager
- Benelux daily. The team you will be joining has just been set up and aims
- to be our sales brain.
- Key responsibilities
- Lead the digital commerce activation roadmap for the cluster based on
- maturity level across the Benelux markets and key strategic
- priorities. The roadmap and its initiatives will place Haleon as key
- strategic partner for its customers when it comes to digital commerce
- collaboration and will strongly connect brands, customers, and Net
- Revenue Management (NRM) thinking
- Develop local content management strategy considering shopper/customer
- insights and strongly connecting to category growth priorities
- Deliver and implement digital commerce assets alongside FCP (Find
- Conversion Purchase) framework and improve FCP scores
- Strongly drive performance marketing to (re)define priorities, improve
- asset efficiency and optimize activation to improve FCP performance
- Consistently measure digital shelf performance against defined targets
- Engage with customers in order to improve asset delivery and, ideally,
- build interfaces for automated content updates
- Build strong relationships and work in close knit with Marketing and
- Sales
- Qualifications and skills
- Degree in (digital) marketing, business management, e-commerce, or
- any other relevant field
- Fluency in English, French and/or Dutch
- Minimum 5-7 years prior progressive experience in marketing, digital
- marketing, or e-commerce, preferably within the FMCG or retail
- industry
- Strong problem-solving and data analysis skills including but not
- limited to consumer metrics, reports, and trends
- Strong sense of innovation and creativity
- Experience and at ease with cross-functional projects and stakeholders
- management, including strong relationships-building and communication
- skills
- Knowledge of digital platforms, e-commerce strategies, and best
- practices in this regard
- Agility to adapt to a fast-paced industry and changing business
- environment
- Please save a copy of the job description, as this may be helpful to
- refer to once the advert closes.
- Diversity, Equity and Inclusion
- At Haleon we embrace our diverse workforce by creating an inclusive
- environment that celebrates our unique perspectives, generates
- curiosity to create unmatched understanding of each other, and promotes
- fair and equitable outcomes for everyone.
- We’re striving to create a climate where we celebrate our diversity in
- all forms by treating each other with respect, listening to different
- viewpoints, supporting our communities, and creating a workplace where
- your authentic self belongs and thrives.
- We believe in an agile working culture for all our roles. If
- flexibility is important to you, we encourage you to explore with our
- hiring team what the opportunities are.

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race

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