Head of Global Brand

il y a 13 heures

Brussels, Belgique Stella SA Temps plein

**Mission**:
Stanley/Stella is the European leader in premium, sustainable blank apparel. Over the past decade, we have built the strongest brand in our industry. We are revamping our brand image to reflect our core differentiating factors under the “Like no other” tagline. We are looking for a dynamic and visionary Global Head of Brand to shape and safeguard our global brand presence and narrative.

As the Global Head of Brand, your mission is to lead the development and implementation of a cohesive, impactful brand strategy for Stanley/Stella (ST/ST) on a global scale. You will play a pivotal role in strengthening ST/ST’s position as a market leader by increasing brand awareness and ensuring a seamless brand experience across touchpoints and markets. This role is critical as we expand into new geographies and need a global brand identity that resonates across markets and customer segments, with sustainability at heart.
You will report directly to the Chief Marketing Officer (CMO) and collaborate closely with cross-functional teams, including Communication, Design, Decoration, Sustainability, Product, and HR, as well as external partners.

Additionally, you will build and lead a team of experts across branding, events/public relations (PR), and sustainability communication.

**Main Responsibilities**:
**BRAND DEVELOPMENT & SAFEGUARDING**
- Crystallize the global brand vision in collaboration with senior management, shaping and overseeing ST/ST’s global visual and textual (copywriting) brand identity alongside the communication team.
- Develop and maintain branding guidelines, key messages for each brand pillar that resonate with target audiences (especially our accounts and their customers), and a comprehensive brand platform, ensuring a clear and coherent narrative across all touchpoints.
- Lead training for internal teams on brand identity, storytelling, and core messages to ensure alignment across the organization, effectively turning each employee into ambassadors of the brand’s DNA.
- Partner with internal teams, including product, sales, and sustainability, to ensure that brand messaging is accurately reflected across all touchpoints.
- Set and monitor KPIs to measure brand awareness, recognition, and loyalty, providing data-driven insights to optimize the brand’s global presence, in collaboration with the communication team.

**SUSTAINABILITY COMMUNICATION**
- Dedicate specific focus on developing sustainability as a central pillar of ST/ST’s brand positioning and storytelling, documenting our concrete actions and standing out from competition.
- Lead annual sustainability report development in strong collaboration with the sustainability team, providing a compelling and accurate view of our sustainability efforts across the globe.

**CORPORATE EVENTS & PUBLIC RELATIONS**
- Organize all internal and external corporate events - including global partner events and international industry trade shows, as well as employee celebrations.
- Design and implement a global Public Relations strategy that aligns with Stanley/Stella's brand and business priorities - including a comprehensive corporate communication plan.
- Oversee the development of press releases, media engagements, and public speaking opportunities to elevate the brand’s profile and nurture strong relationships with media and key external stakeholders.
- Represent Stanley/Stella as the spokesperson at key internal and external events.

**REGIONAL BRAND LOCALIZATION**
- Adapt and translate Stanley/Stella’s global brand strategy for regional markets, particularly the US, while maintaining brand consistency and emphasizing key messages that resonate with regional dynamics.
- Collaborate closely with local teams to refine brand messaging and marketing initiatives to ensure relevance and impact in new markets while ensuring global consistency (e.g., in local fairs).
- Develop regional internal events (e.g., for the US) as we expand to new geographies.

**BRAND-RELATED PROJECTS MANAGEMENT**
- Lead ad-hoc projects related to the development of Stanley/Stella’s brand identity as they arise.
- Serve as the primary point of contact for creative agencies and oversee the delivery of their projects, ensuring that their work aligns with Stanley/Stella’s brand guidelines and strategy.

**TRADEMARK MANAGEMENT**
- Oversee the management and protection of Stanley/Stella’s trademarks and intellectual property, ensuring brand integrity and legal protection across global markets.
- Collaborate with legal and product teams to maintain consistency and resolve potential trademark issues.

**Your Profile**:

- Master's degree in marketing, communication, or business administration.
- Minimum of 15 years’ experience in B2B brand management, marketing, or related roles, with at least 5 years in a leadership position in a global firm.
- Expertise in developing and implementing a brand strategy for B2B and B2B2C markets.
- Demonstrated knowledge of sustainability issues.
-

  • Head of Global Brand

    il y a 2 jours

    Brussels, Brussels, Belgique Stella SA Temps plein

    MissionStanley/Stella is the European leader in premium, sustainable blank apparel. Over the past decade, we have built the strongest brand in our industry. We are revamping our brand image to reflect our core differentiating factors under the “Like no other” tagline. We are looking for a dynamic and visionary Global Head of Brand to shape and safeguard...

  • Head of Brand

    il y a 2 jours

    Brussels, Belgique Yuzzu Temps plein

    **Head of Brand & Communication** **(m/v/x) Bienvenue chez Yuzzu Notre signature « L’assurance si simple, ça surprend » s’applique aussi à votre carrière chez Yuzzu, le leader belge de l’assurance directe. En tant que nouveau collaborateur, vous êtes accueilli dans un environnement de travail dynamique et surprenant, un endroit où on...

  • Head of Brand Communication

    il y a 7 jours

    Brussels, Belgique Yuzzu Temps plein

    **Head of Brand & Communication** **(m/v/x)** Bienvenue chez Yuzzu Notre signature « L’assurance si simple, a surprend » s’applique aussi à votre carri re chez Yuzzu, le leader belge de l’assurance directe. En tant que nouveau collaborateur, vous tes accueilli dans un environnement de travail dynamique et surprenant, un endroit où on...

  • Head of Brand Communication

    il y a 4 jours

    Brussels, Belgique Yuzzu Temps plein

    **Head of Brand & Communication** **(m/v/x)** Bienvenue chez Yuzzu Notre signature « L’assurance si simple, a surprend » s’applique aussi à votre carri re chez Yuzzu, le leader belge de l’assurance directe. En tant que nouveau collaborateur, vous tes accueilli dans un environnement de travail dynamique et surprenant, un endroit où on s’exprime...

  • Global Head of Sales Enablement

    il y a 2 semaines

    Brussels, Belgique Ankorstore Temps plein

    **About Us** At Ankorstore, we believe that local independent retailers have a great impact on the soul of our cities and villages, and we believe that they will flourish even more if they are provided with great tools and exceptional shopping conditions. With this in mind, we are building the largest marketplace that connects authentic European brands with...

  • Head of International Wholesale

    Il y a 2 mois

    Brussels, Belgique Sarah Pacini Temps plein

    Are you a visionary leader with a passion for expanding luxury fashion brands on a global scale? We are looking for a **Head of International Wholesale** to drive our wholesale worldwide strategy, develop impactful relationships with key partners, and lead a dynamic team to achieve ambitious sales targets. You’ll be the driving force behind our brand’s...

  • Head of Content

    Il y a 7 mois

    Brussels, Belgique P&V Group Temps plein

    Vous êtes **passionné(e)** par le content, la communication & Marketing ? Vous souhaitez transformer cette passion en une stratégie de contenu « phyigital » et ambitieuse vers les canaux du groupe P&V (P&V, Vivium, Actel, Arces) ? - Vous êtes conscient(e) des développements digitaux dans le domaine de la communication, vous disposez d'une vue...

  • Head of Content

    Il y a 4 mois

    Brussels, Belgique P&V Group Temps plein

    Vous êtes **passionné(e)** par le content, la communication & Marketing ? Vous souhaitez transformer cette passion en une stratégie de contenu « phyigital » et ambitieuse vers les canaux du groupe P&V (P&V, Vivium, Actel, Arces) ? - Vous êtes conscient(e) des développements digitaux dans le domaine de la communication, vous disposez d'une vue...

  • HEAD OF INTERNATIONAL WHOLESALE

    il y a 1 semaine

    Brussels, Brussels, Belgique Sarah Pacini Temps plein

    Are you a visionary leader with a passion for expanding luxury fashion brands on a global scale? We are looking for a Head of International Wholesale to drive our wholesale worldwide strategy, develop impactful relationships with key partners, and lead a dynamic team to achieve ambitious sales targets. You’ll be the driving force behind our brand’s...

  • Global Head of Telco Sales

    il y a 1 semaine

    Brussels, Belgique Canonical - Jobs Temps plein

    We have created a role for a dedicated Global Head of Telco Sales to lead go-to market strategy and be accountable for the global growth of Canonical in the Telco sector. With excellent commercial acumen and a deep appreciation of telco industry trends and expectations, you will drive this business segment with full awareness of marketing, revenue...

  • Head of Content

    Il y a 7 mois

    Brussels, Belgique P&V Group Temps plein

    Ben je **gepassioneerd** door content, communicatie & marketing en wil je deze passie omzetten in een “fygitale” en ambitieuze contentstrategie voor de verschillenden merken van de P&V Groep (P&V, Vivium, Actel, Arces)? - Ben je op de hoogte van de laatste technische ontwikkelingen in het communicatielandschap, heb je een zicht op de relevante spelers in...

  • Head of Content

    Il y a 4 mois

    Brussels, Belgique P&V Group Temps plein

    Ben je **gepassioneerd** door content, communicatie & marketing en wil je deze passie omzetten in een "fygitale" en ambitieuze contentstrategie voor de verschillenden merken van de P&V Groep (P&V, Vivium, Actel, Arces)? - Ben je op de hoogte van de laatste technische ontwikkelingen in het communicatielandschap, heb je een zicht op de relevante spelers in...

  • Head of Security

    Il y a 7 mois

    Brussels, Belgique Pluxee Temps plein

    **Société**: **Pluxee** is the leading global **partner for employee benefits and engagement**. We're opening a world of opportunities for everyone, and our new brand is brimming with ambition for the future! We are committed to working sustainably and responsibly with local communities. We provide over 250 pioneering products in 31 countries and partner...

  • Head of Marketing

    Il y a 2 mois

    Brussels, Belgique Emeria Temps plein

    **Position Overview**:Emeria Benelux is seeking an experienced, dynamic, and strategic **Head of Marketing & Communication** to lead and oversee the marketing and communication activities across its operations in Belgium, Luxembourg, and the Netherlands. This role requires a results-oriented leader with a proven track record of driving brand growth,...

  • Deputy Head of Operations

    il y a 4 semaines

    Brussels, Belgique Global M Temps plein

    You will be a key member of the operations leadership team, responsible for overseeing and providing operational support for the provision of services to our clients and customers worldwide. This person will play a critical role in managing and coordinating operational activities to ensure that all customers receive exceptional support and assistance...

  • Head of Fossil Fuel Investigations

    Il y a 2 mois

    Brussels, Belgique Global Witness Temps plein

    Location: London, Washington D.C. USA or Brussels with overseas travel as required. We operate a hybrid working model with two days a week in the office. Salary range: £74,544 Term: Permanent Deadline: Dec. 4, 2024 We’re looking for an exceptional **Head of Fossil Fuel Investigations** to lead high quality and innovative campaigns which result in...

  • Head of Unipreneurship

    il y a 2 jours

    Brussels, Belgique EIT Digital Temps plein

    Our Offer- Digital Skills - Digital Entrepreneurship - EU Collaborations - Our Community- Purpose - Become a Partner - Management Team - Supervisory Board - Careers - Our Messages- History, Strategy & Annual Reports - Makers & Shapers - News - Calls & Tenders **We are hiring** **Head of Unipreneurship**: - Home - Our Community - Careers - Head of...

  • Head of Procurement Belgium

    il y a 1 semaine

    Brussels, Belgique ING Temps plein

    **Head Of Procurement Belgium** **Mission** The Head of Procurement Belgium hierarchically leads the procurement activities and staff of the ING Belgium Procurement Organisation. The Head of Procurement is accountable for definition and execution of - the local (= entities of ING in Belgium) procurement strategy, aligned with ING Global Procurement Bank...

  • Global Head of Finance Services Industry Sales

    il y a 1 jour

    Brussels, Belgique Canonical - Jobs Temps plein

    We have created a role for a dedicated Global Head of Finance Services Industry (FSI) to lead go-to market strategy and be accountable for the global growth of Canonical in that sector. **Key responsibilities**: This role is about commercial leadership of Canonical's financial sector go-to-market and offerings: - building alliances and relationships with...

  • Head of Media

    il y a 1 semaine

    Brussels, Belgique Gentis Recruitment Temps plein

    Are you a social media expert who wants to develop your career and become a **Head of Social Media **? Do you already have experience in **managing a team **and do you speak Dutch or French **with **an excellent knowledge of the other language ? Then this opportunity may be for you. **YOUR RESPONSIBILITIES**: - Social media expertise in order to evolve...