Vp External Comms and Purpose, Petcare
il y a 5 heures
As the Head of External Communications, Sustainability and Purpose on the Mars Petcare Global Corporate Affairs Team, you will set the vision for how Mars Petcare shows up externally.
In close partnership with the Vice President Corporate Affairs and Petcare Leadership Team (PLT) you will be accountable for all Petcare external communication and engagement to drive reputation and the business strategy. This includes leading communications on strategic business priorities - sustainability strategy (internal, external and advocacy) and execution in partnership with VP Sustainability and Divisional Sustainability leaders.
This role will also oversee executive communications for the Petcare President and key PLT members. You will lead strategy on key Petcare purpose programmes, such as our campaign to End Pet Homelessness and innovative data and analytics tools such as our State of Pet Homelessness Index. Importantly, this role also leads global Segment media relations, issue preparedness and oversees crisis management communication. Another important aspect is people development, and you will also support and develop external communication talent across Petcare.
**About Mars Petcare**
Part of Mars, Incorporated, a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love, the 100,000 Associates in Mars Petcare are dedicated to one purpose: A BETTER WORLD FOR PETS. Mars Petcare is a leading veterinary health provider through a network of thousands of pet hospitals around the world and our portfolio of 50 brands serves the health and nutrition needs of the world’s pets while the WALTHAM Petcare Science Institute has advanced research in the nutrition and health of pets for over 50 years. We’re also active in innovation and technology for pets, with WISDOM PANEL genetic health screening and DNA testing for dogs, the WHISTLE activity monitor, and LEAP VENTURE STUDIO accelerator and COMPANION FUND programs that drive innovation and disruption in the pet care industry.
The Head of External Communications, Sustainability and Purpose will devise and implement global strategic communications programmes and initiatives that build Mars Inc, and the Mars Petcare segment share of voice and reputation through thought leadership, empowering and enabling Associate ambassadorship through external activations, provide guidance and direction for the substantive communication programmes and storytelling behind proactive and interactive social media platforms and channels along with strategy and planning around key advocacy, stakeholder and partner events.
The role will manage Petcare’s reputation externally via a comprehensive public relations strategy and thoughtful and thorough crisis preparedness. Additionally, the job holder will work closely with internal communications across the segment to drive Associate and leader ambassadorship.
The role reports to VP, Global Corporate Affairs, Mars Petcare and sits on the Petcare Corporate Affairs Leadership Team and includes line management and accountability for external communications across Mars Petcare’s five Divisions.
**What are we looking for?**
- Bachelor’s degree required; Public Relations/Communications degree is a plus.
- Wide breadth of expertise in corporate affairs - at least 15 years of experience in managing communications teams in a global or regional business
- Proven ability to develop and implement strategy and vision for global communication strategies that influence key external stakeholders, consumers, and associates and will advance and develop the corporate affairs function in Mars Petcare
- Demonstrates ability to communicate complex and ideas, and has experience anticipating and overcoming roadblocks from senior stakeholder internally or externally - and ability to accept and learn from many different points of view
- Expert in complex and multi-faceted corporate communication (corporate comms and PR, advocacy), and stakeholder engagement at a global level, and / or at a regional level
- Experience managing executive thought leadership, media relations, issues management with a strategic view to potential future issues or opportunities to maintain reputation and positioning
- Able to act as a trusted strategic advisor to senior executives and leadership
- Knowledge of, or demonstrable learning agility to understand the pet care landscape quickly and meaningfully
- Teaching, advocacy, and negotiation skills in a complex cross-functional matrix organisation
- Flexible, agile, and quick thinking, able to operate effectively despite ambiguity
- Demonstrate a deep understanding of cultural differences across markets
- Exceptional oral and written communicator with deep experience in simplifying complex scientific and technical information into compelling messages that inspire action from Associates and external stakeholders
- Experience in social media and web cont
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