Brand Manager Migraine
Il y a 2 mois
**Company Description**
**Job Description** Job purpose & objectives**:
- Be the owner of your brand(s) / indication(s), acting as an entrepreneur in managing it and continuously seek for innovative approaches to meet the brand KPIs.
- Define the Brand Strategy, develop cross-functional tactical plans to address the needs of all stakeholders always keeping the patient in mind
- Enrich the patient experience in collaboration with the Brand Team and the infield Team and execute the related multi-channel marketing actions
- Continuously gather insights about brand / indications & competitive landscape across all stakeholder groups
**Key interfaces**
**Internal**
- Brand Team members
- In field Team members
- Area Marketing
- Medical
- Finance
- Regulatory Affairs
- Market Access
- Customer Excellence
- External Affairs
**External**
- HCPs, KOLs
- Professional associations members
- Hospital / retail pharmacists
- Payers
- Other stakeholders as appropriate
**Tasks and responsibilities**
**Patient Journey**
- Support the development of a robust and accurate Patient Journey in close collaboration with Patient Relations Managers by supporting Brand Team workshops to secure input & cross stakeholder viewpoints and by external insights collection.
**Strategic Brand Planning**
- Localize the Global Brand Strategy (1-7-5 AbbVie approach) to define brand strategic imperatives, propose strong operational (marketing mix action plan) & 1-year tactical brand plan and collect inputs from cross-functional colleagues
- Ensure that Brand Story is defined in an accurate manner and with a patient —centric focus
- Diagnose and analyze brand, competitors, market; this includes the understanding of Patient and customers' needs, the identification of key environment trends and demand driver in the market
- Identify where non-traditional partners can help meet Strategic objectives and where digital solutions can help gather insights
- Lead synthesis of insights from cross-functional teams to master the market and product landscape
- Monitor competitor’s activity and key data to adjust strategic planning and tactical plan
**Implementation**
- Conduct brand team involving the others Brand Team colleagues to engage critical opinion leaders from all stakeholder groups
- Become 'guardian of the brand' by ensuring that all functional deliverables remain consistent with branding and deliver emotional messages aligned to the Brand Story
- Bring the Brand Story to life through Innovative and patient-centric marketing materials and campaigns including multi-stakeholders initiatives (with attention to local vs national actions, product vs services, patient interests and HCP needs) and multichannel opportunities
- Determine customer and patient segments by action and appropriate strategies
- Implement segmentation with IFT, develop segment profiles and drive development of customized materials to each segment
- Design and implementation of all multi-channel marketing activities including Innovative Marketing tactics, Traditional and non-traditional partnerships (where non-traditional partners can help meet Strategic Objectives; assess potential partners and manage collaborations)
- Interactive and customized content for CLM; managing the CLM process and overseeing implementation of CLM activities
- Ensure all in-field materials are aligned to Strategic imperatives
**Finance Forecasting and monitoring**
- Expenses forecasting and tracking
- Co-lead the Forecasting of brand and competition
- Budget planning, sales & expenses analysis, tracking and ROI measurement (pre & post) for Marketing team activities
**Compliance**
- Ensure Marketing team compliance with all appropriate division and statutory business and regulatory requirements, including Ethics & Compliance and Code of Business conduct procedures and protocols
**Qualifications** Required skills and competencies**
- Project management skills: Capable to manage several projects in parallel and prioritize effectively and adjust scope when needed
- Strong patient and customer focus, responding proactively to change in environment and customer needs
- Strong understanding of all customer and stakeholder types and effectively tailoring messages to target audience
- Vision and strategic thinking complemented by tactical planning skills
- Critical thinking
- Autonomous alongside accountability
- Effective communication and influencing skills
- Be familiar with scientific literature and able to present key messages of a scientific paper
- Innovation / lateral thinking / Out of the box thinking / Creative thinking
- Resilience
- Fast learner & eager to learn
- Confident and fluent presentation skills
- Business acumen: manages budget, forecasting and KPI tracking, leveraging strong analytical skills
- Strong indirect leadership skills and building effective working relationships with a broad range of cross-functional brand team members and stakeholders
- Effective usage of digital tool
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