Middle East and North Africa IS Marketing Manager

il y a 3 semaines

Leuven, Belgique Terumo Temps plein

Job Summary


The Marketing Manager plans, directs and controls all marketing activities for a respective product portfolio, including the setting of marketing strategy and objectives, collaboration with market research, sales promotion, advertising, medical affairs, market access, development of the marketing expenses and drive profitability for a range of products. 
Establishes marketing goals to ensure share of market and profitability of products/services. 
In this case, the product scope is for the entire TIS portfolio

Job Responsibilities

Developing strategic marketing plans

Develop the marketing strategy for the Middle-East & North Africa region for the entire TIS portfolio, linked to the EMEA TIS portfolio and strategy Gathers, analyses and reports relevant market, customer and product data related to the TIS product portfolio Competitor Intelligence analysis on competition strategy, products and pricing and benchmarking of TIS Marketing activities Prepares a yearly product and marketing strategy for the TIS portfolio, incorporating the commercial strategy for internal and external stakeholders of Middle-East & North Africa , in support of the commercial organization to achieve company targets Develop the commercial strength of our service & product towards a valuable solutions offering  Use sales forecasting and strategic planning analysis to ensure the profitable sale of products and services solutions in line with the Long Range Plan (LRP)

Managing Promotional activities and Product Portfolio

Develops in collaboration with the TIS CBX team all the necessary promotional materials in order to support the sales activities of regional teams thus, contributing to the Terumo digital transformation The organisation of congress, symposia and Terumo Learning Edge workshops, partnering with the Event Specialist of the Region, Medical Affairs and local sales teams to achieve learning objectives Contributes to Terumo brand image through communication with third parties. Maintain excellent relations with external official parties, authorities and organisations

Implementing Marketing plans

Cascade the Marketing strategy to the local Sales organisation and Distributors, through regular communication, review of sales results and field visits in the countries Track monthly sales performance, understanding the gaps/pressure points and support countries with corrective strategies  Works closely with the digital team to utilise DetailAid on ShowPad for monitoring, tracking and adaptation of marketing materials Acts as marketing lead for the branch and monitor and track complaints and recalls –highlight and report negative trends Aligns and collaborates with Access & Closure, Therapeutics and IO teams to leverage product portfolios/launches as one Terumo IS

Align and support training activities

Aligns product focus with TE training teams to ensure sales force trainings are contributing to strategic portfolio objectives Supports the commercial teams as product specialist

Contribute to the creation and Marketing of New products 

Closely follows up the market reality and product evolutions in the field of the TIS portfolio and look for new added value for the customer Investigates which additional products or technologies are necessary in order to expand the business. Contribute ideas for the creation of new products and solution concepts  Manages all marketing activities of new Terumo products in order to successfully introduce these (new) products to the Region Cross functional field evaluation of (new) products and management of Post Market Surveillance 

Profile Description


University degree or comparable education in marketing, or proven relevant experience
You live in the region of your scope: North-Africa or Middle-East. 
Practical experience in all marketing strategy, concepts and techniques including product launches in Middle-East & North Africa.
Deep knowledge of the Medical Devices, Diagnostics or Pharmaceutical industry market 
Former Sales experience preferred
Good digital multichannel experience
Good project management skills and a track record in delivering projects within budget and timeline
Proven problem-solving skills 
Excellent presentation skills and strong ability to communicate effectively when building plan – be able to articulate complex viewpoints and arguments with clarity and purpose, and have the ability to communicate at all levels of the organisation 
Able to work in EMEA matrix organization, in a dynamic environment 
Team player and willing to work collaboratively across the organization and with others to reach results/resolution
Excellent ability to function in a self-directed manner with a high degree of autonomy
Strong capability to engage others and to establish strong collaborative relationships and network with the Middle-East & North Africa Sales and Back-Office Teams
Proficient in English, Arabic is a must, knowledge of Turkish or French is a strong asset.

Offer


We offer an exciting opportunity to be part of the newly reoganised distribution marketing organization, where you can play a pioneering role as a dedicated marketer for the Middle East and N-African region. You'll join a highly diverse and international marketing team, covering all distribution markets of the TIS Business Unit, providing you with ample opportunities to enhance your marketing skills and professional growth.
Under the guidance of the Group Marketing Manager for the Middle East, Africa, and Türkiye, you'll receive invaluable coaching and support. Additionally, you'll have a dotted-line reporting structure to the Country Sales Manager KZA, who will facilitate your onboarding process and ensure your success within our organization.
In addition to these professional development opportunities, you'll enjoy a competitive salary package along with benefits such as healthcare coverage and a company car allowance. 

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