Director of Sales

**Hospitality Talents**
, recruitment agency specialized in executive hospitality profiles, is proud to partner with a prestigious luxury hotel in Brussels (part of an international hospitality group) in the search for an outstanding
**Director of Sales & Marketing**
.

This is a rare opportunity for a strategic, hands-on commercial leader to join the Executive Committee and play a key role in shaping the hotel’s growth, visibility, and market positioning.

If you are passionate about luxury hospitality, business development, brand storytelling, and high-impact marketing strategies, this position offers an exciting platform to make a difference.

**Your Mission**

As Director of Sales & Marketing, you will drive revenue performance, brand strategy, and commercial success across all segments, while leading a dynamic team and representing the hotel at the highest level.

**Key Responsibilities**

Commercial Strategy & Sales Leadership

- Define and execute ambitious sales strategies to achieve revenue and market share objectives
- Identify new business opportunities and strengthen relationships with key corporate, leisure, and travel industry partners
- Support the sales team with impactful proposals, presentations, and tailored client experiences
- Monitor KPIs, market trends, and sales performance to continuously optimize results

Marketing & Brand Positioning

- Develop and lead innovative marketing plans aligned with the hotel’s luxury identity and business goals
- Ensure consistent brand storytelling across all channels, enhancing guest engagement and loyalty
- Oversee campaign planning, creative assets, and content strategy

PR, Communication & Reputation Management

- Drive public relations initiatives to increase brand awareness locally and internationally
- Build strong relationships with media, influencers, and strategic stakeholders
- Manage communication strategies in sensitive or crisis situations with professionalism and proactivity

Digital Marketing & Online Presence

- Enhance the hotel’s digital footprint through SEO/SEM, social media, newsletters, and online advertising
- Stay ahead of emerging digital trends to maximize visibility and conversion
- Collaborate with partners to strengthen distribution channels and online performance

Market Intelligence & Business Insights

- Conduct market analysis to anticipate trends, customer behavior, and competitive positioning
- Use data-driven insights to support strategic decision-making

Leadership & Cross-Department Collaboration

- Work closely with Revenue Management, Operations, Finance, and Ownership to ensure full alignment
- Lead, inspire, and develop a high-performing Sales & Marketing team
- Foster a culture of excellence, creativity, and accountability

**Skills**

- Minimum 10 years of experience in Sales, Marketing, PR and Communications within the hospitality sector
- Strong background in luxury hotels or high-end lifestyle hospitality environments
- Proven ability to drive revenue growth and elevate brand positioning
- Excellent understanding of market dynamics, travel networks, and commercial strategies
- Solid expertise in digital marketing tools and online distribution
- Outstanding communication, leadership, and stakeholder management skills
- Strategic mindset with an entrepreneurial and hands-on approach
- Bachelor’s degree required (Master’s degree is a plus)

**Benefits**

- Executive position within a prestigious Brussels luxury property
- Key role inside an international hospitality group with strong growth ambitions
- Competitive salary package + benefits (including company car)
- Opportunities for career development and long-term progression
- The chance to lead impactful commercial projects in a high-profile environment