Social Media Specialist

il y a 2 semaines


Bruxelles, Région de Bruxelles, Belgique Samsonite International S.A Temps plein

Are you ready to make an impact with a global leader in travel and lifestyle products? Samsonite Europe is on a mission to deliver exceptional online experiences for our European customers across 19 countries. We're seeking a dynamic, creative, and data-driven Social Media Specialist to join our vibrant and innovative Digital Marketing team.

You'll work with iconic brands like Samsonite, American Tourister, and Gregory to captivate audiences, grow our online community, and drive business growth.

If you thrive in a fast-paced environment, love crafting creative content strategies, and know your ROAS from your CTR, we want to hear from you

What You'll Do

The Social Media Specialist should have a solid understanding of how each social media channel works and how to optimize content & performance campaigns to drive traffic, sales, and engagement. ROAS, DABA, DPA, CTR, CPM... are terms that have no secrets for you.

  1. Develop Winning Social Media Strategies: Lead competitive research, platform selection, audience targeting, and messaging to engage and delight our followers.
  2. Create Paid Social Campaigns: Plan, budget, and execute high-performing content campaigns that drive traffic, sales, and engagement across Meta, TikTok, LinkedIn, and other channels.
  3. Track, Analyze & Optimize Performance: Monitor key KPIs, ensuring we hit ROI targets and continually improve engagement and reach.
  4. Collaborate on Creative Content: Pitch innovative ideas and trends to our digital content team, keeping our content fresh and engaging.
  5. Influencer Partnerships: Identify and collaborate with influencers to create buzzworthy content and grow our community reach.
  6. Fan & Follower Growth: Build a vibrant social media community by increasing fans and followers authentically.
  7. Social Community Management: Proactively monitor social channels, respond to comments and messages, and engage with followers to build meaningful connections.
  8. Trend-Spotting: Stay up-to-date with the latest social media best practices and emerging technologies to keep Samsonite ahead of the curve.
  9. Cross-Department Collaboration: Work hand-in-hand with Brand and Country marketing teams to align messaging and amplify campaigns.
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