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About Us:
U Trust Insurance Agency LLC is a leading insurance brokerage operating across 28 U.S. states. We specialize in providing tailored insurance solutions for the trucking industry and beyond. As we continue to grow, we are looking for a Social Media & Brand Engagement Manager who will not only manage our social media presence but also build and implement a strong brand positioning strategy.
About the Role:
We are looking for a strategic and creative professional who understands brand positioning and storytelling through social media. This role goes beyond simple content posting—it requires a deep understanding of brand engagement, corporate values, and community building. The ideal candidate will be responsible for crafting our brand voice, developing and executing content strategies, and ensuring our company's values are effectively communicated across all social media platforms (Instagram, Facebook, LinkedIn, Twitter, and more).
Key Responsibilities:
Develop and implement a brand positioning strategy across all social media channels.
Create and manage high-quality, engaging, and value-driven content that reflects the company's mission and core values.
Grow and nurture our online community by engaging with followers, responding to inquiries, and fostering meaningful interactions.
Collaborate with internal teams (Sales, Customer Service, and HR) to ensure consistent brand messaging.
Plan and execute social media campaigns that increase brand awareness and drive audience engagement.
Monitor social media trends, competitor activities, and industry insights to optimize our content strategy.
Track and analyze performance metrics to measure success and adjust strategies accordingly.
Work closely with the marketing team to ensure alignment between online and offline branding initiatives.
Requirements:
Proven experience in social media management, brand positioning, and community engagement.
Strong understanding of social media algorithms, trends, and best practices.
Excellent storytelling and content creation skills (visual and written).
Experience with paid social media advertising and audience targeting.
Proficiency in content management tools and social media analytics platforms.
Strong project management skills and the ability to work independently.
Fluent in English with excellent communication skills.
Experience in the insurance, trucking, or B2B sector is a plus.
What We Offer:
Fully remote position with a flexible work environment.
Work hours: 7 AM – 4 PM EST.
Competitive compensation based on experience.
A chance to shape and lead the social media and brand engagement strategy for a fast-growing company.
A collaborative and supportive work culture where your ideas are valued.
If you are a creative and strategic thinker passionate about brand storytelling and social media engagement, we'd love to hear from you
Please submit your resume and a cover letter detailing your relevant experience for the above-mentioned position.
Note: We appreciate all applications, and we will thoroughly review each one to identify the best fit for the position. Only shortlisted candidates will be contacted for further steps in the hiring process.
