Head of Cross Sales
Il y a 6 mois
**Company Overview**
team.blue is a leading European online business services provider, dedicated to offering cutting-edge solutions to our diverse client base. With a strong focus on innovation and customer satisfaction, we are committed to expanding our product offerings and enhancing our market presence.
**Position Overview**
We are seeking an experienced Head of Cross Sales to lead our cross-selling initiatives and drive the adoption of our new software products among our existing customer base.
Reporting directly to the Chief Revenue Officer, the Head of Cross Sales will lead a multidisciplinary team of marketing, product, and sales professionals to effectively promote and sell our cutting-edge software products.
**Key Responsibilities**:
- **Develop cross-sell strategy**: Develop and execute a comprehensive group-wide cross-selling strategy to promote and sell our products primarily to existing customers (including resellers/agencies), with a focus on enhancing their online service offerings.
- **Facilitate customer acquisition plans**: Work with regional marketing teams to deliver increasing new customer volumes, leveraging customer segmentation and personalized messaging to drive adoption of new software products among different customer segments.
- **Collaborate with stakeholders**: Collaborate with the Product and Revenue functions to identify opportunities for cross-selling and develop targeted marketing campaigns and sales initiatives.
- **Lead your team**: Lead and mentor a team of marketing, product, sales and data professionals, providing guidance and support to build cross-sell launch plans and drive performance and achieve revenue targets.
- **Monitor** **performance**: Continuously monitor the performance of cross-sell initiatives, tracking key metrics such as customer engagement, conversion rates, and revenue impact. Analyse data and insights to identify opportunities for optimization and refinement of cross-selling initiatives.
- **Drive towards** **targets**: Set and achieve monthly recurring revenue targets for cross-sell initiatives, collaborating closely with marketing and sales teams to drive upsell opportunities and maximize revenue generation from existing customers.
- **Continuously improve**: Stay informed about industry trends, competitive offerings and internal M&A efforts to continuously improve our cross-selling strategy and maintain our competitive edge in the market.
**Qualifications**:
- Bachelor's degree in Business Administration, Marketing, or a related field; MBA preferred.
- Proven experience in sales management and online marketing ideally within a software and or services business familiar with recurring revenue models. Ideally you will have a minimum of 3 years of experience in a similar role.
- Relevant experience and track record in the specific context of cross-selling at scale in matrix organisations.
- Strong understanding of marketing principles and methodologies, with the ability to ideate and develop effective go-to-market plans.
- Strong understanding of sales culture development and experience of either managing or working closely with sales teams working to challenging targets.
- Strong leadership skills with the ability to inspire and motivate a multidisciplinary team to achieve results.
- Excellent communication and interpersonal skills, with the ability to build rapport and influence key stakeholders at all levels of the organization.
- Analytical mindset with proficiency in data analysis and interpretation to drive data-driven decision-making and generate strategic insights from tactical data inputs
- Results-oriented with a track record of driving revenue growth and achieving revenue targets through cross-selling initiatives.
- Ability to thrive in a fast-paced and dynamic environment, with a proactive and entrepreneurial mindset.
**Interested?**
Location: You can work fully remote (in the EU) or from one of our many team.blue locations.
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