Prospects, Onboarding and Subscription Manager

il y a 1 jour

Brussels, Belgique Nestle Temps plein

**Position Snapshot**:
Please find the JSP here

Grade I

**Position Summary**:
Prospect, Onboarding and Subscription Manager, this is your challenge

Do you have a passion for marketing, recruitment, and coffee? Do you like the challenge of understanding what it takes to recruit but also onboard new B2C and B2B members? Do you want to work together with the teams towards the most performing plans?
Then we would love to welcome you in our team at Nespresso.

**Your responsibilities**:
As a Prospect, Onboarding, and subscription Manager your role is integrally dedicated to the management of the first stages of the customer lifecycle, from the acquisition to the onboarding of the newcomers for both B2C and B2B. As part of the journey you also lead and manage coffee and machine subscription. You will have the following responsibilities:

- Detail the B2C and B2B omnichannel acquisition & onboarding strategy
- Propose local acquisition campaigns to convert prospects into new members
- Continuously improve the consumer experience for prospects and new members
- Benchmark local performance with international best practices
- Track and optimize campaigns including budget management
- Provide recommendations to channels and CC&S for continuous improvement
- Manage the enhancement & performance of Nespresso Subscription programs
- Analyze the performance (sales, churn, downgrade, upgrade) + monthly reporting
- Optimize and continuously update the subscription offers
- Develop campaigns & assess right targets and partners to improve the penetration
- Automatize the subscription lifecycle program

You report to the Customer Experience & Insights manager for Nespresso Belux.

**What will make you successful**:

- Higher education degree in marketing, commercial or equivalent
- Minimum 3 to 5 years’ experience in marketing, eCommerce, or customer experience
- Good business acumen and at ease with financial models: customer lifetime value, ROI,...
- Expertise in CRM activation: offers construction, lifecycle orchestration based on insights
- Worked for a brand with an FMCG mindset (e.g., innovation speed, high business sense)
- Experience in project management managing both stakeholders and external agencies

Respect is important in the culture of Nespresso. We welcome differences in the people who buy our products and at our workplace. It is important for us that everyone feels welcome at Nespresso. Diversity leads to more creativity and innovation.

**Benefits**:
A full-time position with attractive benefits:

- Possibility to work hybrid
- Development opportunities and trainings
- Excellent coffee at work and at home.
- An exciting workplace with passionate colleagues.

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