Marketing Manager Mms
il y a 1 jour
**Job Description Summary**:
**Be part of something bigger**:
BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 70,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues.
**About the role**:
As Marketing Manager, you will be responsible for leading the development and execution of the strategy to drive the business in the Benelux region, working closely together with the Country Business Leader and the EU Marketing Organization. You will lead the development and implementation of marketing tactics to achieve the sales and gross profit budgets, will work closely together with the Clinical Specialists on all product-technical related activities and will assist with budgeting and forecasting. You will ensure successful execution of innovative and customer centric marketing strategies which deliver tangible differentiation and value creation for the total BD MMS portfolio in the Benelux market. You will report to the Country Business Leader MMS.
**Main responsibilities will include**:
**Market Sensing**:
- Dedicate time and interaction with customers, KOL’s, external parties and key stakeholders to sense and shape the market
- Identify macro trends on product, customer and industry level
- Analyze and develop insights based on solid customer and product knowledge
- Identify need for market research and work with data and other intelligence providers
- Communicate with EU Marketing Team (Central Team) to share trends, competition behaviors, changes in environment, feedback from the field, learning from campaigns, as well as customer needs and insights
**Business Development**:
- Map business opportunities, develop scenarios to identify and validate opportunities and build successful business cases accordingly
- Create and develop KOL network to relay BD’s value proposition
- Develop relationship / sponsoring with partners (analyzer companies, associations ) to grow the business
- Develop strategy with Country Business Leader to tap into market trends & successfully influence business results
- Interact with European Marketing Team as well as global product platforms to validate local strategy, and influence the European and global strategy
- Play an active role in all BD cross Business marketing activities to bring total BD solutions to the market
**Go to Market - Marketing Collaterals**:
- Define and analyze buying processes, customer journeys, segmentation and targeting to develop relevant market models and efficient go-to-market strategies
- Define a competitive and differentiating brand strategy and solutions offering (competitive analysis and profiling, product/solution benefit analysis, solution positioning, pricing)
- Create innovative marketing tactics and campaign tapping into the opportunities of multichannel communication, growth marketing and digital excellence with a critical view on return on investment
- Accountable for the development and the execution of Benelux marketing plan & budget
- Share and exchange best practices with EU Marketing Team
- Lead the launch excellence of new products lines as well as the product lifecycle management of the existing portfolio
**Marketing Management**:
- Define and build metrics to measure success and return on investment of local campaigns and overall marketing efforts
- Contribute to financial budgeting, forecasting in close collaboration with local management and other local functions
- Be a key member of Benelux marketing team (MMT) composed of colleagues of other businesses, support the various Customer Centricity initiatives, engage in budget and strategic review as well as sales tactics
- Liaise with sales teams, clinical specialist, solution managers and other internal partners to successfully define and implement the overall commercial approach
**About you**:
- A validated experience in the field of marketing, preferably in the healthcare industry or healthcare IT industry
- Fluency in Dutch, French & English, both written and spoken
- Experience with omnichannel selling & marketing and a successful track-record of integrating digital excellence in the overall commercial approach
- Strong business acumen and experience in building business cases
- Experience in marketing complex solutions to technical decision makers
- Marketing minded with strong creative skills and strategic agility
- Committed with a drive for results and a strong customer focus
- Strong conceptual problem solver with high developed analytical skills
- Strong communication and influencing skills
- Highly developed project management skills and ability to handle a high degree of complexity
- Knowledge of the healthcare market is an advantage to have
- Evidence based track record in solution selling and cross functional selling is a plus
**Why join
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