Industry Marketing Campaign Owner
il y a 3 jours
**Industry Marketing campaign owner**
**About the role**
The marketing campaign owner is responsible for all marketing aspects and overall management of their assigned campaign(s). The campaign owner will drive the campaign through its complete lifecycle, covering definition, creation, execution, enablement aspects.
Marketing campaign owners will often work in tandem with industry solution managers
**Roles & Responsibilities**
**Campaign definition**:
- Define industry campaign strategy and build industry operational plan in coordination with industry solution managers.
- Plan the appropriate content development with a balanced set of assets and tactics to feed the buyer’s journey: segmentation, messaging, persona definition, validation of tactics and assets for execution (campaign brief)
**Content creation & promotion**:
- Project management of all marketing assets/tactics creation. These assets are mostly: webinars, seminars, social media, whitepapers, videos, case studies, technical papers, conference presentations, etc.
- Develop high-impact content focusing on audience-centric messaging, aligned with Siemens Digital Threads, and with multi-channel strategy in mind (web, social, publications, blog, etc)
- Management of industry web pages update, creationand search engine optimization
- Regular update on Highspot and internal promotion of activities
**Campaign execution**:
- Global execution coordination together with global marketing stakeholders: delivery of content, follow up of activities
- Maintain regular communication (ideally monthly) with key stakeholders (regional planners, PFD leads) to exchange on content and improve campaign relevance and efficiency.
- Direct support to regions for key events related to the industry
**Campaign enablement and results follow-up**
- Field marketing enablement (Planners & Executors)
- Run content audits with a results-oriented approach: understand which content works well, refine, update, benchmark wrt other campaigns and competition
**Knowledge/skills, education, and experience**
- BS or MS level education, preferably in marketing or technology oriented
- +5 years’ experience in high-tech B2B marketing
- Strong project planning & execution skills
- Good writing & storytelling skills
- Excellent interpersonal and communication (English language) skills; ability to communicate with people at various levels of management and technical backgrounds;
- Able to translate technical information into business values
- A self-starter able to work in a globally distributed organization and across cultures
- Ability to work in an open, collaborative team, with a focus on excellence
- Good knowledge of marketing & office tools
- Social media savvy
**Organization**: Digital Industries
**Company**: Siemens Industry Software NV
**Experience Level**: Experienced Professional
**Job Type**: Full-time
-
Solution Owner
il y a 1 mois
Leuven, Belgique Hyperion Group Temps pleinAt Comark, a MarTech agency, we realise that marketing doesn’t go without technology. Our focus is to help our clients get the most out of these technologies. **Leuven**: You will be working at our beautiful office in Leuven. Combined with working at home or one of our other offices. **Comark**: Blending marketing & technology. **Fulltime**: This is a...
-
Campaign Specialist
il y a 4 semaines
Leuven, Belgique Guardsquare Temps plein**Summary**: Guardsquare is looking for a passionate campaign specialist to help our global team with their marketing campaigns and activation plans, including campaign design, build, preparation, execution, and evaluation. You will work to support analytics, SEO, paid media, content management, lead management, webinars, and more. Together with key global...
-
Product Marketing Manager
Il y a 7 mois
Leuven, Belgique Tomra Temps plein**Company Description** TOMRA Food is a multinational organisation and a leading provider of sensor-based sorting, peeling and integrated post-harvest solution for the food industries. Transforming global food production to maximise food safety and minimise food loss by making sure **Every Resource Counts**, has been our strength for over 50 years. At...
-
Marketing Specialist
Il y a 6 mois
Leuven, Belgique Donaldson Temps pleinDonaldson is committed to solving the world’s most complex filtration challenges. Together, we make cool things. As an established technology and innovation leader, we are continuously evolving to meet the filtration needs of our changing world. Join a culture of collaboration and innovation that matters and a chance to learn, effect change, and make...
-
Product Marketing Manager
Il y a 7 mois
Leuven, Belgique Guardsquare Temps plein**Summary** **Responsibilities** - Plan and execute product launches, working cross-functionally to bring new products and capabilities to market. - Leverage product led growth (PLG) strategies to drive customer engagement and growth. - Develop a deep understanding of market problems and be able to communicate how our products address them in a value-based,...
-
B2b Marketing Specialist
il y a 3 semaines
Leuven, Belgique Sitemark Temps plein**About Sitemark** The shift to solar energy is the fastest energy change in history. The scale at which this happens is perplexing and can only succeed with the right solutions to support it. That's where Sitemark comes in. Sitemark equips the key stakeholders in large scale solar energy with a unified platform to create optimal efficiency across the...
-
Regional Marketing Specialist Emea
Il y a 7 mois
Leuven, Belgique Materialise Temps pleinRegional Marketing Specialist EMEA **Leuven, Belgium** **Marketing & Communication** **Hybrid** **Full-time** - We are currently looking for a Regional Marketing Specialist that will cover the EMEA region for our additive manufacturing (AM) software product line. Do you have experience in B2B marketing strategy? Then you are the expert we are looking...
-
Regional Marketing Specialist Emea
Il y a 7 mois
Leuven, Belgique Materialise Temps pleinRegional Marketing Specialist EMEA **Leuven, Belgium** **Marketing & Communication** **Hybrid** **Full-time** - We are currently looking for a Regional Marketing Specialist that will cover the EMEA region for our additive manufacturing (AM) software product line. Do you have experience in B2B marketing strategy, and are you fluent in English and German?...
-
Marketing Specialist
Il y a 7 mois
Leuven, Belgique IMEC Inc. Temps pleinAdvertising and Marketing - Leuven | Just now- - What you will do- You’ll become responsible for the sector ‘compute and system technologies’ and will focus on driving marketing activities for imec’s prototyping & manufacturing capabilities and deeptech venturing. - Work closely with the marketing team, sales teams, portfolio management and venturing...
-
Growth Marketing Manager
Il y a 6 mois
Leuven, Belgique Sitemark Temps plein**About Sitemark** Our mission is to accelerate the world’s energy transition through digital solutions. Founded in 2016, Sitemark has since grown into a world leader in the solar industry. We have developed a market-leading software and aerial inspection solutions, enabling digitalized design, construction, and operational management throughout the...
-
Marketing Communication Specialist
Il y a 7 mois
Leuven, Belgique IMEC Inc. Temps pleinAdvertising and Marketing - Leuven | Just now- - What you will doYou will: - Work closely with the marketing team, portfolio management, and sales teams on the implementation of marketing plans and campaigns, utilizing all available marketing channels through an integrated approach. - Oversee planning of content and deliverables and deployment of the...
-
Marketing Program Specialist
il y a 3 jours
Leuven, Belgique IMEC Inc. Temps pleinMarketing Program Specialist- Media, Communications and Writing - Leuven | Just now- - What you will do- You design, plan and execute targeted marketing programs. You strategically combine different marketing tactics across imec and 3rd party channels in order to achieve campaign objectives. - You oversee planning of content and deliverables and deployment...
-
Internship in Digital Marketing
Il y a 6 mois
Leuven, Belgique Essensium Temps plein**Job content** You will integrate in a high-growth, international, scale-up type of environment. The goal of your internship is to support both our autonomous divisions: - **Mind business unit**: temporary staffing and consulting services in ICT, specifically in the open-source embedded market segment; customer are both start-up’s as well as corporate...
-
Head of Marketing B2B
Il y a 2 mois
Leuven, Belgique InvestSuite Temps plein**About us** InvestSuite is a fast-growing global B2B embedded InvestTech provider. We help financial institutions realise their digital wealth transformation journey and create the most delightful investing experiences for their customers. We have 15 nationalities building our "international DNA" and clients on 4 continents. We are a place where bankers,...
-
CRM Marketing Automation Specialist
Il y a 7 mois
Leuven, Belgique Larcier-Intersentia Temps pleinAt Larcier-Intersentia, we enable knowledge. With software, online databases, books, journals and trainings. We are embarking on a thrilling journey towards the future of information, supported by a strong international group, and vast investments in new technologies. To support us on this growth path, we are looking for dynamic people to strengthen our...
-
Sr Growth Marketer
il y a 3 semaines
Leuven, Belgique Luzmo Temps plein**Who we are**: Luzmo is the leading data product innovation company, provides the tools for businesses to build effective, embedded analytics products directly into existing platforms. With tooling that ranges from low to pro-code, Luzmo provides solutions for any level of technical competency. **What the role entails**: As a Senior Growth Marketing...
-
Sr Brand Manager Specialties
Il y a 7 mois
Leuven, Belgique AB InBev Temps pleinSeniority Level: Associate Ownership Sr Brand Manager Specialties We are excited to announce a maternity cover (6months July-December) for a Senior Brand Manager Specialties in Marketing based in Belgium. The Senior Brand Manager Specialties is responsible for the development, implementation, and monitoring of campaigns and other activities to develop...
-
Global Digital Marketing Architect
Il y a 7 mois
Leuven, Belgique Terumo Europe Temps pleinAt Terumo, we enhance lifesaving medical technologies for the benefit of society. Are you eager to contribute to people's health and patients' wellbeing? We'll challenge you to become a master in your field of expertise. You can invest your talents in balance with your personal aspirations - live and work in harmony. Built on our Japanese origins; we are...
-
Trade Marketing Executive Middle East
Il y a 3 mois
Leuven, Belgique AB InBev Temps pleinSeniority Level: Associate Ownership Trade Marketing Executive Middle East Description: Join the rocket ship of the Expansion Team to lead the delivery of the local Trade Marketing Game Plan, strategy and executions for growth of our brands and business in the Middle East, based in Dubai. At AB InBev, dreaming big is what we do. Brewing the world’s...
-
Marketing Assistant Leffe Be/nl
Il y a 7 mois
Leuven, Belgique AB InBev Temps pleinSeniority Level: Internship - At AB InBev, dreaming big is what we do. Brewing the world’s most loved beers, building iconic brands like Budweiser, Stella Artois, Corona and crafting meaningful moments are what inspire us. We’re a team of passionate owners who aren’t afraid to dream big because we know that together, we can achieve anything. To build...