CRM Manager
il y a 1 semaine
**What's in it for you?**:
- The opportunity to develop yourself within a dynamic Belgian fashion company growing internationally.
- A challenging and diverse position within an enthusiastic and dynamic organization.
- A motivating salary package in line with your skills and your experience.
***About the company**: Our client is a 100% Belgian fashion retail company that is family-owned and has a strong international ambition. The company focuses on market evolution and specializes in developing and commercializing a brand that is an expert in dresses. Our client inspires women to be who they really want to be by offering a range of styles, including sexy, comfy, elegant, and extra festive. The company culture is people-driven, entrepreneurial, and multicultural, creating an inspiring environment for employees.
**About the job**: As a CRM Manager, you will report to the COO and manage a team of 5 people. You will also interact a lot with many departments within the organization (Commercial, Marketing, E-commerce, IT).
Your key responsibilities will include:
- Take a leading role in the further development of the CRM strategy of our client.
- Develop a full plan for all CRM communication, taking into account omni-channel customer journeys.
- Develop and manage all trigger-based CRM campaigns, and start including personalization and product recommendations.
- Together with Marketing, coordinate the further evolution and operational execution of the loyalty program, including monitoring and reporting of all relevant KPI’s.
- Initiate all actions and initiatives to grow our database and customer data.
- Continuously improve customer knowledge and insights, including customer segmentation.
- Promote the usage of customer data in all decision-making processes within the company.
- Manage the CRM budget and take full responsibility for achieving CRM results.
- Min. 5 years of experience in a similar rôle preferably within a retail environment (fashion affinity is a plus).
- Fluency in Dutch, English and French.
- A smart commercial instinct and a lots of energy.
- know how to create value from data.
- You are a digital native and familiar with omni-channel principles.
- You can work under pressure, flexible and pragmatic is what you like.
- Strong organizational, communication and planning skills.
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