Head of Online Marketing
il y a 5 heures
**What’s in it for you**:
- You will have a comprehensive salary package including group and hospitalization insurance, meal vouchers, and a company car.
- This position will offer you numerous chances to demonstrate initiative and assume responsibility, surrounded by seasoned colleagues who will impart their expertise.
- You will be on the cutting edge of e-commerce advancements in the years to come.
- You will be part of a people-focused organization that values proactivity and work flexibility.
**About the Job**:
- The Head of Online is accountable for shaping the group's online strategy in collaboration with the Marketing team. He/She leads the development of the group's websites, balancing technical, marketing, and e-commerce demands. The main objectives are to boost website traffic, acquire new customers and convert them into loyal customers.
- This role reports results to the CEO directly, and is responsible for customer and partner relationships.
The Head of Online is responsible for:
- Defining and executing the **online strategy,** reporting results to management.
- **Developing the group's websites **and monitoring their effectiveness.
- Boosting website **traffic** through marketing campaigns, newsletters, etc.
- **Analyzing competitors** and identifying new opportunities for website promotion.
- **Maximizing consumer value** and gross revenue by following consumer patterns.
- **Maintaining website functionality**, ensuring updates and processing customer feedback.
- Ensuring website compliance with GDPR regulations.
- Improving website revenues and **expanding the online product offering.**
Additionally, they will
**optimize the online presence** by:
- Overseeing customer communication and identifying valuable target groups.
- Optimizing bonus ratios as an effective tool for re-activation and retention.
Finally, the Head of Online
**will lead and manage the team**, including:
- Meeting regularly with IT and Marketing departments.
- Coordinating online actions with different teams.
- Leading and coaching team members.
- A bachelor's degree in (e)commerce, (web)marketing, or management of new technologies and at least 5 years of related experience.
- Extensive knowledge of the web, its tools, and possibilities, including e-commerce sites and social media.
- Familiarity with online business KPIs.
- Proficiency in the Office suite.
- Ability to lead and motivate a team.
- Competence in analyzing competitors and developing an e-commerce plan with the marketing team.
- Ability to interpret analytics and improve the conversion rate.
- Fluency in English (additional national language skills a plus).
-
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