Product Marketing Manager
il y a 4 semaines
We're at a turning point in history. Climate change is changing the world faster than ever before. Utilities will play a crucial role in the transformation of our society to fight climate change and become carbon-neutral, while at the same time making sure people and businesses can continue to use energy supply like they've been used to for so many years. At Gorilla, we're determined to not stay aside, but to make a real impact on the utility industry by providing data services that allow utilities to play the role they need to play in the quest for a net-zero society. By building something that solves a real problem, and by being the best at what we do.
**Product marketing manager at Gorilla**
We’re on the lookout for an accomplished product marketer to join our dynamic marketing to help lead go-to-market efforts for our products.
**What you'll do at Gorilla**
- Go-to-market strategies: Partner with Marketing, Product, and Sales to create and execute go-to-market strategies for new product launches.
- Value proposition and messaging: Craft impactful customer-centric messaging and positioning statements that resonate with our buyer personas. Ensure these are validated through customer insights and market research.
- Collateral and sales enablement: Communicate the value of our products to various audiences by creating a variety of content (pitch decks, case studies, demo videos), as well as supporting commercial teams on how to position and effectively deliver our product messaging.
- Competitive research: Stay on top of the market and competitive landscape, and aggregate findings to ensure the rest of the business has a good understanding of our key differentiation points.
- Product adoption: Develop a content strategy to generate awareness and interest in our product, working with Growth, Content, and Design to execute your vision. Find and craft stories to tell in campaigns, on our website, and to our clients to help them understand the benefits of our product.
- Customer insights: Uncover customer insights to steer and validate the product roadmap. Run experiments to test your hypothesis and bring analytical rigor to help inform the strategy.
**What you need**
- A confident self-starter, with proven ownership of buyer persona development, messaging and positioning, and product content creation.
- Strong organizational and project management skills, with an ability to manage multiple projects in a fast-paced environment
- Collaborative mindset and excellent communication skills, allowing you to work effectively with cross-functional teams
- Experience in B2B SaaS is a must
**You'll stand out if you have**
- Energy or Data experience
- Strong data analytics skills
**Why Join Us?**
Joining Gorilla means becoming part of an ambitious, fast-growing company dedicated to revolutionizing the energy industry. You'll work with a talented product team that prioritizes collaboration and user-centric design. We offer a flexible work environment, continuous learning opportunities, and competitive compensation. As we grow, you’ll have the chance to leave your mark and contribute to a meaningful cause—achieving global sustainability goals.
If you're passionate about design, confident in leading research, and committed to sustainability, we’d love to hear from you. Join us at Gorilla and help shape the future of the energy industry
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